Kindle vs Reading Eggs:Which is more popular?
In September 2026, Kindle had more branded searches than Reading Eggs among reading apps worldwide. Kindle had about 3.4 million branded searches, while Reading Eggs had 550,000. Kindle made up 57.4% of all reading app searches we track, and Reading Eggs accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about reading apps, Kindle appeared in three of the five answers and Reading Eggs in two. Kindle was mentioned before Reading Eggs in three out of five answers.
Who do people search for more?
Kindle, about 6 searches for every 1 for Reading Eggs
Who does AI mention more?
Kindle, mentioned in 3 of 5 answers, Reading Eggs in 2
Who does AI recommend more?
Kindle, named ahead of Reading Eggs in 3 of 5 answers
Follow Kindle vs Reading Eggs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kindle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Reading Eggs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kindle was listed before Reading Eggs in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kindle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Apple Books3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reading Eggs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- The StoryGraph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hooked on Phonics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Duolingo ABC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about reading apps
5 answers
Asked ChatGPT
“Which reading app should I use?”
Asked ChatGPT
“What are the best reading apps?”
Asked ChatGPT
“What's the best reading app for early literacy?”
Searched Google, AI Overview
“reading apps”
Searched Google, AI Overview
“learn to read app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kindle or Reading Eggs more popular in search?
This chart shows how often people search Google for Kindle and Reading Eggs by name. Each line represents a brand's share of searches for all ten reading apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Kindle, Reading Eggs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kindle | Epic | Libby | Reading Eggs | Raz-Kids | Hooked on Phonics | Apple Books | Teach Your Monster to Read | Duolingo ABC | The StoryGraph |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 9% | 9% | 11.1% | 11.1% | 1.5% | 1.5% | 1.2% | 0.3% | 0.24% |
| Nov 2025 | 63.4% | 7% | 7% | 10.4% | 8.5% | 1.1% | 1.1% | 0.94% | 0.23% | 0.19% |
| Dec 2025 | 69.6% | 6.3% | 7.7% | 6.3% | 6.3% | 1.3% | 1.3% | 0.84% | 0.25% | 0.38% |
| Jan 2026 | 62.7% | 6.9% | 10.3% | 6.9% | 8.4% | 1.4% | 1.4% | 1.1% | 0.28% | 0.51% |
| Feb 2026 | 59.9% | 8.1% | 9.8% | 9.8% | 8.1% | 1.3% | 1.3% | 1.1% | 0.26% | 0.26% |
| Mar 2026 | 58.4% | 7.8% | 9.6% | 11.7% | 7.8% | 1.3% | 1.6% | 1.3% | 0.26% | 0.26% |
| Apr 2026 | 62.2% | 6.8% | 10.2% | 8.3% | 8.3% | 1.1% | 1.4% | 1.1% | 0.22% | 0.27% |
| May 2026 | 61.7% | 6.8% | 10.1% | 10.1% | 6.8% | 1.7% | 1.4% | 0.91% | 0.27% | 0.27% |
| Jun 2026 | 69% | 3.4% | 9.3% | 9.3% | 5.1% | 1.5% | 1.2% | 0.68% | 0.3% | 0.3% |
| Jul 2026 | 74.4% | 1.1% | 10% | 6.7% | 3.7% | 1.6% | 1.3% | 0.49% | 0.33% | 0.33% |
| Aug 2026 | 65.4% | 7.2% | 10.7% | 7.2% | 4.8% | 1.8% | 1.4% | 0.79% | 0.29% | 0.35% |
| Sep 2026 | 57.4% | 11.5% | 9.4% | 9.4% | 7.7% | 1.6% | 1.3% | 1% | 0.38% | 0.25% |
How has the Kindle and Reading Eggs comparison changed over the last 12 months?
3 findings
- Kindle was ahead of Reading Eggs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kindle’s share of searches among reading apps worldwide moved from 55.1% to 57.4%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Reading Eggs’ share of searches among reading apps worldwide moved from 11.1% to 9.4%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for reading apps worldwide in September 2026?
2 changes
In September 2026, Reading Eggs gained share of searches among reading apps worldwide, from 7.2% to 9.4%.
In September 2026, Kindle lost share of searches among reading apps worldwide, from 65.4% to 57.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kindle’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kindle
1 branded search term
- kindle
Reading Eggs
1 branded search term
- readingeggs
Other head-to-heads among reading apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.