Brandwave

How popular isReading Eggs in search?

In September 2026, there were an estimated 550K branded searches for Reading Eggs worldwide which is down 18.3% over the last 12 months. Reading Eggs holds 39.6% estimated Share of Search among school learning platforms worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mathletics48.5%
  2. Reading Eggs39.6%
  3. Prodigy11.9%
Reading Eggs website (opens in a new tab)

Follow Reading Eggs and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which school learning platforms compete with Reading Eggs?

Reading Eggs against school learning platforms worldwide, by month

Share of Search by month for Mathletics, Reading Eggs, Prodigy. The figures are in the table below the chart.

View monthly share of search table
MonthMathleticsReading EggsProdigy
Oct 202547.1%31.7%21.2%
Nov 202547.1%31.7%21.2%
Dec 202545.1%30.2%24.7%
Jan 202649.2%32.9%18%
Feb 202650.8%34%15.2%
Mar 202658.3%32.1%9.6%
Apr 202652.3%34.9%12.8%
May 202655.7%30.6%13.7%
Jun 202655.8%30.5%13.6%
Jul 202649.5%40.5%10%
Aug 202649.5%40.5%10%
Sep 202648.5%39.6%11.9%

  1. 1.Mathletics

    48.5%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share -1 points.

  2. 2.Reading Eggs

    39.6%

    Held 2nd. 550K estimated branded searches, +49.5% vs prior month. Share -0.9 points.

  3. 3.Prodigy

    11.9%

    Held 3rd. 165K estimated branded searches, +82.3% vs prior month. Share +1.9 points.

Compare search popularity between Reading Eggs and its closest rivals

Every comparison with Reading Eggs

How has branded search demand for Reading Eggs changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Reading Eggs worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among school learning platforms worldwide increased from 31.7% to 39.6%.
  • Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among school learning platforms worldwide peaked at 40.5% in July 2026 and was lowest at 30.2% in December 2025.

How did search popularity change for school learning platforms worldwide in September 2026?

  1. In September 2026, Prodigy gained estimated Share of Search among school learning platforms worldwide, from 10% to 11.9%.

  2. In September 2026, Mathletics lost estimated Share of Search among school learning platforms worldwide, from 49.5% to 48.5%.

  3. In September 2026, Reading Eggs lost estimated Share of Search among school learning platforms worldwide, from 40.5% to 39.6%.

Where does Reading Eggs compete?

Reading Eggs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reading apps2nd of 530.8%Show ranking
Kids reading apps2nd of 432.7%Show ranking
School learning platforms2nd of 339.6%Shown above

How is Reading Eggs measured?

Brandwave collects information about searches that people make online using Reading Eggs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • readingeggs

Do you work for Reading Eggs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Reading Eggs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free