Epic vs Raz-Kids:Which is searched more?
In September 2026, Epic had more branded searches than Raz-Kids among kids reading apps worldwide. Epic was estimated to have 673K branded searches compared to Raz-Kids’ 450K, and held a 40% Share of Search versus Raz-Kids’ 26.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Epic or Raz-Kids?
Compare the kids reading apps teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epic, Raz-Kids. The figures are in the table below the chart.
View monthly share of search table
| Month | Epic | Reading Eggs | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 28.8% | 35.2% | 35.2% | 0.77% |
| Nov 2025 | 26.7% | 39.9% | 32.6% | 0.88% |
| Dec 2025 | 33.1% | 33.1% | 33.1% | 0.59% |
| Jan 2026 | 31% | 31% | 37.8% | 0.25% |
| Feb 2026 | 30.7% | 37.5% | 30.7% | 1.2% |
| Mar 2026 | 28.3% | 42.3% | 28.3% | 1.1% |
| Apr 2026 | 28.8% | 35.2% | 35.2% | 0.77% |
| May 2026 | 28.3% | 42.3% | 28.3% | 1.1% |
| Jun 2026 | 18.9% | 51.5% | 28.2% | 1.4% |
| Jul 2026 | 9.4% | 57.3% | 31.4% | 1.9% |
| Aug 2026 | 36.9% | 36.9% | 24.7% | 1.5% |
| Sep 2026 | 40% | 32.7% | 26.8% | 0.48% |
How has the Epic and Raz-Kids comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Epic took it in August 2026.
- Across the 12 months ending September 2026, Epic’s estimated Share of Search among kids reading apps worldwide moved from 28.8% to 40%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 26.8%, and its estimated monthly branded searches moved from 673K to 450K.
How did search popularity change for kids reading apps worldwide in September 2026?
2 changes
In September 2026, Epic gained estimated Share of Search among kids reading apps worldwide, from 36.9% to 40%.
In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%.
Other head-to-heads among kids reading apps
How each brand is measured
Brandwave collects information about searches that people make online using Epic’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.