Brandwave

Duolingo ABC vs Raz-Kids:Which is more popular?

In September 2026, Raz-Kids had more branded searches than Duolingo ABC among kids reading apps worldwide. Raz-Kids had about 450,000 branded searches, while Duolingo ABC had 22,200. Raz-Kids made up 24.3% of all kids reading app searches we track, and Duolingo ABC accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Duolingo ABC appeared in two of the five answers and Raz-Kids in none.

Among kids reading apps worldwide in September 2026

Who do people search for more?

Raz-Kids, about 20 searches for every 1 for Duolingo ABC

Raz-Kids 450K searchesDuolingo ABC 22.2K searches

Who does AI mention more?

Duolingo ABC, mentioned in 2 of 5 answers, Raz-Kids in 0

Duolingo ABC in 2 of 5Raz-Kids in 0 of 5

Who does AI recommend more?

Duolingo ABC, the only one of the two named

Duolingo ABC first in 2Raz-Kids never named

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duolingo ABC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Raz-Kids did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Khan Academy Kids1st
  2. Reading Eggs2nd
  3. Teach Your Monster to Read3rd
  4. Duolingo ABC4th
  5. Epic5th
  6. Raz-Kids–
  7. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Khan Academy Kids3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teach Your Monster to Read3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duolingo ABC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Duolingo ABC or Raz-Kids more popular in search?

This chart shows how often people search Google for Duolingo ABC and Raz-Kids by name. Each line represents a brand's share of searches for all seven kids reading apps we track, month by month, from English-language searches worldwide.

Duolingo ABC and Raz-Kids among kids reading apps worldwide, by month

Share of searches by month for Raz-Kids, Duolingo ABC. The figures are in the table below the chart.

View monthly share of searches table
MonthEpicReading EggsRaz-KidsKhan Academy KidsTeach Your Monster to ReadDuolingo ABCWushka
Oct 202526.3%32.1%32.1%4.3%3.5%0.86%0.71%
Nov 202524.3%36.3%29.7%4.9%3.3%0.8%0.8%
Dec 202529.5%29.5%29.5%5.9%4%1.2%0.53%
Jan 202627.5%27.5%33.6%5.5%4.5%1.1%0.22%
Feb 202627.5%33.7%27.5%5.5%3.7%0.91%1.1%
Mar 202624.8%37.1%24.8%7.4%4.1%0.82%1%
Apr 202625.2%30.8%30.8%7.5%4.1%0.83%0.68%
May 202625.3%37.8%25.3%6.2%3.4%1%1%
Jun 202616.6%45.2%24.7%7.4%3.3%1.5%1.2%
Jul 20267.8%47.3%25.9%11.6%3.5%2.3%1.6%
Aug 202632.7%32.7%21.8%6.6%3.6%1.3%1.3%
Sep 202636.3%29.7%24.3%4.9%3.3%1.2%0.44%

How has the Duolingo ABC and Raz-Kids comparison changed over the last 12 months?

3 findings
  • Raz-Kids was ahead of Duolingo ABC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Duolingo ABC’s share of searches among kids reading apps worldwide moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Raz-Kids’ share of searches among kids reading apps worldwide moved from 32.1% to 24.3%, and its estimated monthly branded searches moved from 673K to 450K.

How did search popularity change for kids reading apps worldwide in September 2026?

2 changes

  1. In September 2026, Raz-Kids gained share of searches among kids reading apps worldwide, from 21.8% to 24.3%.

  2. Estimated monthly branded searches for Duolingo ABC worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Duolingo ABC’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duolingo ABC

1 branded search term

  • duolingoabc

Raz-Kids

1 branded search term

  • razkids

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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