How popular isApple Watch in search?
In August 2026, there were an estimated 7.5M branded searches for Apple Watch worldwide which held steady over the last 11 months. Apple Watch holds 48.6% estimated Share of Search among smartwatch brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smartwatch brands compete with Apple Watch?
Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Garmin | Fitbit | Amazfit | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 27.1% | 8.4% | 5.3% | 3.4% |
| Nov 2025 | 56% | 27.9% | 8.4% | 5.1% | 2.6% |
| Dec 2025 | 57.6% | 27.6% | 7.2% | 5.1% | 2.5% |
| Jan 2026 | 52.6% | 30.9% | 8% | 5.7% | 2.8% |
| Feb 2026 | 52.5% | 30.6% | 8% | 5.7% | 3.2% |
| Mar 2026 | 48.6% | 34.6% | 7.6% | 6.3% | 3% |
| Apr 2026 | 48.1% | 34.2% | 8.8% | 6.2% | 2.8% |
| May 2026 | 44.4% | 33% | 14.3% | 5.7% | 2.6% |
| Jun 2026 | 46% | 33% | 12.3% | 6% | 2.6% |
| Jul 2026 | 47.1% | 33.5% | 10.3% | 6.2% | 2.9% |
| Aug 2026 | 48.6% | 34.8% | 8.7% | 5.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 7.5M | +22.2% | +1.5 points | |
| 2, held 2nd | 34.8% | 5.4M | +23.2% | +1.3 points | |
| 3, held 3rd | 8.7% | 1.3M | -0.5% | -1.7 points | |
| 4, held 4th | 5.2% | 795K | -0.66% | -1 points | |
| 5, held 5th | 2.7% | 422K | +12% | -0.2 points |
48.6%
Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.
2.
Garmin34.8%
Held 2nd. 5.4M estimated branded searches, +23.2% vs prior month. Share +1.3 points.
3.
Fitbit8.7%
Held 3rd. 1.3M estimated branded searches, -0.5% vs prior month. Share -1.7 points.
4.
Amazfit5.2%
Held 4th. 795K estimated branded searches, -0.66% vs prior month. Share -1 points.
5.
Samsung2.7%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share -0.2 points.
Compare search popularity between Apple Watch and its closest rivals
How has branded search demand for Apple Watch changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Watch worldwide held steady at 7.5M.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide decreased from 55.8% to 48.6%.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide peaked at 57.6% in December 2025 and was lowest at 44.4% in May 2026.
How did search popularity change for smartwatch brands worldwide in August 2026?
4 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.
In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.
In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.
In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.
How is Apple Watch measured?
Brandwave collects information about searches that people make online using Apple Watch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- apple watch
Who owns Apple Watch?
Apple Watch is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Final Cut Pro, GarageBand, 
iCloud, Keynote and Logic Pro, owned by the same company, worldwide.
Do you work for Apple Watch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Watch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.