Smartwatch brands:Which brands are most popular in search?
In August 2026, Apple Watch was the most searched among smartwatch brands worldwide, with an estimated 7.5M branded searches and 48.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Apple Watch48.6%
Garmin34.8%
Fitbit8.7%
Amazfit5.2%
Samsung2.7%
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Share of SearchLeaderboard
Compare the smartwatch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Garmin | Fitbit | Amazfit | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 27.1% | 8.4% | 5.3% | 3.4% |
| Nov 2025 | 56% | 27.9% | 8.4% | 5.1% | 2.6% |
| Dec 2025 | 57.6% | 27.6% | 7.2% | 5.1% | 2.5% |
| Jan 2026 | 52.6% | 30.9% | 8% | 5.7% | 2.8% |
| Feb 2026 | 52.5% | 30.6% | 8% | 5.7% | 3.2% |
| Mar 2026 | 48.6% | 34.6% | 7.6% | 6.3% | 3% |
| Apr 2026 | 48.1% | 34.2% | 8.8% | 6.2% | 2.8% |
| May 2026 | 44.4% | 33% | 14.3% | 5.7% | 2.6% |
| Jun 2026 | 46% | 33% | 12.3% | 6% | 2.6% |
| Jul 2026 | 47.1% | 33.5% | 10.3% | 6.2% | 2.9% |
| Aug 2026 | 48.6% | 34.8% | 8.7% | 5.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 7.5M | +22.2% | +1.5 points | |
| 2, held 2nd | 34.8% | 5.4M | +23.2% | +1.3 points | |
| 3, held 3rd | 8.7% | 1.3M | -0.5% | -1.7 points | |
| 4, held 4th | 5.2% | 795K | -0.66% | -1 points | |
| 5, held 5th | 2.7% | 422K | +12% | -0.2 points |
48.6%
Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.
2.
Garmin34.8%
Held 2nd. 5.4M estimated branded searches, +23.2% vs prior month. Share +1.3 points.
3.
Fitbit8.7%
Held 3rd. 1.3M estimated branded searches, -0.5% vs prior month. Share -1.7 points.
4.
Amazfit5.2%
Held 4th. 795K estimated branded searches, -0.66% vs prior month. Share -1 points.
5.
Samsung2.7%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Apple Watch vs Garmin: compare search popularity
- Apple Watch vs Fitbit: compare search popularity
- Apple Watch vs Amazfit: compare search popularity
- Apple Watch vs Samsung: compare search popularity
- Garmin vs Fitbit: compare search popularity
- Garmin vs Amazfit: compare search popularity
- Garmin vs Samsung: compare search popularity
- Fitbit vs Amazfit: compare search popularity
- Fitbit vs Samsung: compare search popularity
- Amazfit vs Samsung: compare search popularity
- Compare any of these brands
Which brand is most popular in search among smartwatch brands worldwide?
5 brands
In August 2026, Apple Watch was the most searched among smartwatch brands worldwide, with an estimated 7.5M branded searches and 48.6% estimated Share of Search within this set. Garmin is in 2nd place, 13.8 percentage points behind at 34.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Apple Watch | 55.8% → 48.6% | 57.6%Dec 2025 | 44.4%May 2026 | 1st |
| Garmin | 27.1% → 34.8% | 34.8%Aug 2026 | 27.1%Oct 2025 | 2nd |
| Fitbit | 8.4% → 8.7% | 14.3%May 2026 | 7.2%Dec 2025 | 3rd |
| Amazfit | 5.3% → 5.2% | 6.3%Mar 2026 | 5.1%Nov 2025 | 4th |
| Samsung | 3.4% → 2.7% | 3.4%Oct 2025 | 2.5%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide decreased from 55.8% to 48.6%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide increased from 27.1% to 34.8%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartwatch brands worldwide decreased from 3.4% to 2.7%.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide peaked at 57.6% in December 2025 and was lowest at 44.4% in May 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch brands worldwide peaked at 14.3% in May 2026 and was lowest at 7.2% in December 2025.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among smartwatch brands worldwide peaked at 6.3% in March 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Fitbit and Amazfit held steady: their estimated Share of Search among smartwatch brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for smartwatch brands worldwide in August 2026?
4 changes
In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.
In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.
In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.
In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.
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