Brandwave

How popular isSamsung in search?

In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 2.7% estimated Share of Search among smartwatch brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple Watch48.6%
  2. Garmin34.8%
  3. Fitbit8.7%
  4. Amazfit5.2%
  5. Samsung2.7%
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Which smartwatch brands compete with Samsung?

Samsung against smartwatch brands worldwide, by month

Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple WatchGarminFitbitAmazfitSamsung
Oct 202555.8%27.1%8.4%5.3%3.4%
Nov 202556%27.9%8.4%5.1%2.6%
Dec 202557.6%27.6%7.2%5.1%2.5%
Jan 202652.6%30.9%8%5.7%2.8%
Feb 202652.5%30.6%8%5.7%3.2%
Mar 202648.6%34.6%7.6%6.3%3%
Apr 202648.1%34.2%8.8%6.2%2.8%
May 202644.4%33%14.3%5.7%2.6%
Jun 202646%33%12.3%6%2.6%
Jul 202647.1%33.5%10.3%6.2%2.9%
Aug 202648.6%34.8%8.7%5.2%2.7%
Sep 2026—————

  1. 1.Apple Watch

    48.6%

    Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  2. 2.Garmin

    34.8%

    Held 2nd. 5.4M estimated branded searches, +23.2% vs prior month. Share +1.3 points.

  3. 3.Fitbit

    8.7%

    Held 3rd. 1.3M estimated branded searches, -0.5% vs prior month. Share -1.7 points.

  4. 4.Amazfit

    5.2%

    Held 4th. 795K estimated branded searches, -0.66% vs prior month. Share -1 points.

  5. 5.Samsung

    2.7%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share -0.2 points.

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartwatch brands worldwide decreased from 3.4% to 2.7%.

How did search popularity change for smartwatch brands worldwide in August 2026?

  1. In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.

  2. In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.

  3. In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.

  4. In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.

Where does Samsung compete?

Samsung is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.1%Show ranking
Tablet brands4th of 50.1%Show ranking
Kids tablets2nd of 60.1%Show ranking
Smartwatch brands5th of 52.7%Shown above
Earbud brands4th of 54%Show ranking
Television brands5th of 57.9%Show ranking
Soundbar brands5th of 58.2%Show ranking
Computer monitor brands4th of 511.4%Show ranking
Range hoods3rd of 612.6%Show ranking
Laundry appliance brands4th of 515.6%Show ranking
Connected TV advertising platforms2nd of 517.8%Show ranking
Microwave brands3rd of 522.6%Show ranking
External drive brands2nd of 628.2%Show ranking
External SSD brands2nd of 528.6%Show ranking
Dishwasher brands2nd of 533%Show ranking
Refrigerator brands2nd of 533.7%Show ranking
Memory card brands2nd of 638.2%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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