Brandwave

Connected TV advertising platforms:Which brands are most popular in search?

In August 2026, Roku was the most searched among connected TV advertising platforms worldwide, with an estimated 1.8M branded searches and 77.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roku77.4%
  2. Samsung17.8%
  3. Vizio4.7%
  4. LG Ad Solutions0.1%
  5. MNTN0.01%

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Share of SearchLeaderboard

Compare the platforms that buy streaming TV ads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among connected TV advertising platforms worldwide, by month

Share of Search by month for Roku, Samsung, Vizio. The figures are in the table below the chart.

View monthly share of search table
MonthRokuSamsungVizioLG Ad SolutionsMNTN
Oct 202576.5%18.9%4.6%0.05%0.02%
Nov 202576.4%18%5.6%0.04%0.01%
Dec 202578.3%17%4.7%0.04%0.01%
Jan 202678.3%17%4.7%0.04%0.02%
Feb 202676.2%19.1%4.6%0.05%0.02%
Mar 202678.9%16.2%4.7%0.08%0.02%
Apr 202677.2%18.1%4.7%0.05%0.02%
May 202677.2%18.1%4.7%0.05%0.02%
Jun 202679.8%15.3%4.8%0.07%0.01%
Jul 202679%16.2%4.7%0.04%0.01%
Aug 202677.4%17.8%4.7%0.1%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Roku

    77.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Samsung

    17.8%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.6 points.

  3. 3.Vizio

    4.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.LG Ad Solutions

    0.1%

    Held 4th. 2.4K estimated branded searches, +140% vs prior month. Share +0.1 points.

  5. 5.MNTN

    0.01%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among connected TV advertising platforms worldwide?

In August 2026, Roku was the most searched among connected TV advertising platforms worldwide, with an estimated 1.8M branded searches and 77.4% estimated Share of Search within this set. Samsung is in 2nd place, 59.6 percentage points behind at 17.8% Share of Search.

Global connected TV advertising platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Roku76.5% → 77.4%79.8%Jun 202676.2%Feb 20261st
Samsung18.9% → 17.8%19.1%Feb 202615.3%Jun 20262nd
Vizio4.6% → 4.7%5.6%Nov 20254.6%Oct 20253rd
LG Ad Solutions0.05% → 0.1%0.1%Aug 20260.04%Nov 20254th
MNTN0.02% → 0.01%0.02%Mar 20260.01%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide increased from 76.5% to 77.4%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide decreased from 18.9% to 17.8%.
  • Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 79.8% in June 2026 and was lowest at 76.2% in February 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 19.1% in February 2026 and was lowest at 15.3% in June 2026.
  • Across the 11 months ending August 2026, Vizio’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 5.6% in November 2025 and was lowest at 4.6% in October 2025.
  • Across the 11 months ending August 2026, Vizio, LG Ad Solutions and MNTN held steady: their estimated Share of Search among connected TV advertising platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for connected TV advertising platforms worldwide in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%.

  2. In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%.

  3. Estimated monthly branded searches for LG Ad Solutions worldwide rose 84.6% over 11 measured months, from 1.3K to 2.4K in August 2026.

  4. Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How the Brand Demand Index is measured

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