Brandwave

How popular isSamsung in search?

In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 17.8% estimated Share of Search among connected TV advertising platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Roku77.4%
  2. Samsung17.8%
  3. Vizio4.7%
  4. LG Ad Solutions0.1%
  5. MNTN0.01%
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Which connected TV advertising platforms compete with Samsung?

Samsung against connected TV advertising platforms worldwide, by month

Share of Search by month for Roku, Samsung, Vizio. The figures are in the table below the chart.

View monthly share of search table
MonthRokuSamsungVizioLG Ad SolutionsMNTN
Oct 202576.5%18.9%4.6%0.05%0.02%
Nov 202576.4%18%5.6%0.04%0.01%
Dec 202578.3%17%4.7%0.04%0.01%
Jan 202678.3%17%4.7%0.04%0.02%
Feb 202676.2%19.1%4.6%0.05%0.02%
Mar 202678.9%16.2%4.7%0.08%0.02%
Apr 202677.2%18.1%4.7%0.05%0.02%
May 202677.2%18.1%4.7%0.05%0.02%
Jun 202679.8%15.3%4.8%0.07%0.01%
Jul 202679%16.2%4.7%0.04%0.01%
Aug 202677.4%17.8%4.7%0.1%0.01%
Sep 2026—————

  1. 1.Roku

    77.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Samsung

    17.8%

    Held 2nd. 422K estimated branded searches, +12% vs prior month. Share +1.6 points.

  3. 3.Vizio

    4.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.LG Ad Solutions

    0.1%

    Held 4th. 2.4K estimated branded searches, +140% vs prior month. Share +0.1 points.

  5. 5.MNTN

    0.01%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide decreased from 18.9% to 17.8%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 19.1% in February 2026 and was lowest at 15.3% in June 2026.

How did search popularity change for connected TV advertising platforms worldwide in August 2026?

  1. In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%.

  2. In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%.

  3. Estimated monthly branded searches for LG Ad Solutions worldwide rose 84.6% over 11 measured months, from 1.3K to 2.4K in August 2026.

  4. Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Samsung compete?

Samsung is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.1%Show ranking
Tablet brands4th of 50.1%Show ranking
Kids tablets2nd of 60.1%Show ranking
Smartwatch brands5th of 52.7%Show ranking
Earbud brands4th of 54%Show ranking
Television brands5th of 57.9%Show ranking
Soundbar brands5th of 58.2%Show ranking
Computer monitor brands4th of 511.4%Show ranking
Range hoods3rd of 612.6%Show ranking
Laundry appliance brands4th of 515.6%Show ranking
Connected TV advertising platforms2nd of 517.8%Shown above
Microwave brands3rd of 522.6%Show ranking
External SSD brands2nd of 528.6%Show ranking
Dishwasher brands2nd of 533%Show ranking
Refrigerator brands2nd of 533.7%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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