Canon vs Samsung:Which is searched more?
In September 2026, Canon and Samsung were level on Share of Search among laser Printer brands worldwide, with an estimated 356K versus 352K branded searches, at 10.9% and 10.7% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Canon or Samsung?
Compare the laser printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canon, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Mono | Epson | Canon | Samsung | HP | Brother |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 25.2% | 9.5% | 13.5% | 9.8% | 5.4% |
| Nov 2025 | 36.7% | 26.2% | 9.4% | 12.9% | 9.5% | 5.3% |
| Dec 2025 | 37% | 26.4% | 9.4% | 12% | 9.8% | 5.4% |
| Jan 2026 | 34.3% | 28.7% | 10.6% | 11.1% | 9.2% | 6.1% |
| Feb 2026 | 37.7% | 25.8% | 9.5% | 11.6% | 9.9% | 5.5% |
| Mar 2026 | 37.4% | 26.4% | 9.4% | 11.5% | 9.9% | 5.4% |
| Apr 2026 | 38.1% | 26.3% | 9.2% | 11% | 9.9% | 5.5% |
| May 2026 | 38.9% | 26.6% | 9.3% | 11.2% | 8.3% | 5.6% |
| Jun 2026 | 34.3% | 28.6% | 10.1% | 12.1% | 8.9% | 6.1% |
| Jul 2026 | 33% | 27.8% | 11.2% | 12.4% | 8.5% | 7% |
| Aug 2026 | 32% | 27.9% | 11.4% | 13.5% | 8.4% | 6.8% |
| Sep 2026 | 37.3% | 26.6% | 10.9% | 10.7% | 8% | 6.5% |
How has the Canon and Samsung comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Canon took it in September 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser Printer brands worldwide moved from 9.5% to 10.9%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser Printer brands worldwide moved from 13.5% to 10.7%, and its estimated monthly branded searches moved from 452K to 352K.
How did search popularity change for laser Printer brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost estimated Share of Search among laser Printer brands worldwide, from 13.5% to 10.7%.
In September 2026, Canon lost estimated Share of Search among laser Printer brands worldwide, from 11.4% to 10.9%.
Other head-to-heads among laser Printer brands
How each brand is measured
Brandwave collects information about searches that people make online using Canon’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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