Brandwave

Laser printer brands:Which are searched most?

In September 2026, Epson was the most searched among laser printer brands worldwide, with an estimated 871K branded searches and 42.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson42.4%
  2. Canon17.3%
  3. Samsung17.1%
  4. HP12.7%
  5. Brother10.4%

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Share of SearchLeaderboard

Compare the laser printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laser printer brands worldwide, by month

Share of Search by month for Epson, Canon, Samsung, HP, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonSamsungHPBrother
Oct 202539.8%14.9%21.3%15.5%8.5%
Nov 202541.4%14.8%20.4%15%8.4%
Dec 202541.9%15%19.1%15.5%8.5%
Jan 202643.7%16.1%17%14%9.2%
Feb 202641.4%15.3%18.7%15.8%8.8%
Mar 202642.1%15.1%18.4%15.8%8.6%
Apr 202642.5%14.9%17.8%16%8.9%
May 202643.6%15.2%18.3%13.6%9.2%
Jun 202643.6%15.4%18.3%13.5%9.2%
Jul 202641.5%16.7%18.6%12.7%10.5%
Aug 202641%16.8%19.9%12.3%10%
Sep 202642.4%17.3%17.1%12.7%10.4%

This month’s ranking, September 2026

  1. 1.Epson

    42.4%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Canon

    17.3%

    Moved from 3rd to 2nd. 356K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Samsung

    17.1%

    Moved from 2nd to 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -2.7 points.

  4. 4.HP

    12.7%

    Held 4th. 261K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Brother

    10.4%

    Held 5th. 213K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among laser printer brands worldwide?

In September 2026, Epson was the most searched among laser printer brands worldwide, with an estimated 871K branded searches and 42.4% estimated Share of Search within this set. Canon is in 2nd place, 25.1 percentage points behind at 17.3% Share of Search.

Global laser printer brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Epson39.8% → 42.4%43.7%Jan 202639.8%Oct 20251st
Canon14.9% → 17.3%17.3%Sep 202614.8%Nov 20254th → 2nd
Samsung21.3% → 17.1%21.3%Oct 202517%Jan 20262nd → 3rd
HP15.5% → 12.7%16%Apr 202612.3%Aug 20263rd → 4th
Brother8.5% → 10.4%10.5%Jul 20268.4%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide increased from 39.8% to 42.4%.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser printer brands worldwide increased from 14.9% to 17.3%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide decreased from 21.3% to 17.1%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide decreased from 15.5% to 12.7%.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among laser printer brands worldwide increased from 8.5% to 10.4%.
  • Across the 12 months ending September 2026, Epson’s estimated Share of Search among laser printer brands worldwide peaked at 43.7% in January 2026 and was lowest at 39.8% in October 2025.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser printer brands worldwide peaked at 17.3% in September 2026 and was lowest at 14.8% in November 2025.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide peaked at 21.3% in October 2025 and was lowest at 17% in January 2026.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide peaked at 16% in April 2026 and was lowest at 12.3% in August 2026.
  • Across the 12 months ending September 2026, Brother’s estimated Share of Search among laser printer brands worldwide peaked at 10.5% in July 2026 and was lowest at 8.4% in November 2025.
  • Across the 12 months ending September 2026, Canon rose from 4th to 2nd among laser printer brands worldwide.
  • Across the 12 months ending September 2026, Samsung fell from 2nd to 3rd among laser printer brands worldwide.
  • Across the 12 months ending September 2026, HP fell from 3rd to 4th among laser printer brands worldwide.

How did search popularity change for laser printer brands worldwide in September 2026?

  1. In September 2026, Canon overtook Samsung to rank 2nd among laser printer brands worldwide, with 17.3% estimated Share of Search.

  2. In September 2026, Epson gained estimated Share of Search among laser printer brands worldwide, from 41% to 42.4%.

  3. In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 19.9% to 17.1%.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

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