Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 12.7% estimated Share of Search among laser printer brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson42.4%
  2. Canon17.3%
  3. Samsung17.1%
  4. HP12.7%
  5. Brother10.4%
HP website (opens in a new tab)

Follow HP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which laser printer brands compete with HP?

HP against laser printer brands worldwide, by month

Share of Search by month for Epson, Canon, Samsung, HP, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonCanonSamsungHPBrother
Oct 202539.8%14.9%21.3%15.5%8.5%
Nov 202541.4%14.8%20.4%15%8.4%
Dec 202541.9%15%19.1%15.5%8.5%
Jan 202643.7%16.1%17%14%9.2%
Feb 202641.4%15.3%18.7%15.8%8.8%
Mar 202642.1%15.1%18.4%15.8%8.6%
Apr 202642.5%14.9%17.8%16%8.9%
May 202643.6%15.2%18.3%13.6%9.2%
Jun 202643.6%15.4%18.3%13.5%9.2%
Jul 202641.5%16.7%18.6%12.7%10.5%
Aug 202641%16.8%19.9%12.3%10%
Sep 202642.4%17.3%17.1%12.7%10.4%

  1. 1.Epson

    42.4%

    Held 1st. 871K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Canon

    17.3%

    Moved from 3rd to 2nd. 356K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Samsung

    17.1%

    Moved from 2nd to 3rd. 352K estimated branded searches, -16.6% vs prior month. Share -2.7 points.

  4. 4.HP

    12.7%

    Held 4th. 261K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Brother

    10.4%

    Held 5th. 213K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide decreased from 15.5% to 12.7%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among laser printer brands worldwide peaked at 16% in April 2026 and was lowest at 12.3% in August 2026.
  • Across the 12 months ending September 2026, HP fell from 3rd to 4th among laser printer brands worldwide.

How did search popularity change for laser printer brands worldwide in September 2026?

  1. In September 2026, Canon overtook Samsung to rank 2nd among laser printer brands worldwide, with 17.3% estimated Share of Search.

  2. In September 2026, Epson gained estimated Share of Search among laser printer brands worldwide, from 41% to 42.4%.

  3. In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 19.9% to 17.1%.

  4. Estimated monthly branded searches for Brother worldwide rose 18.5% over 12 measured months, from 180K to 213K in September 2026.

  5. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands7th of 71.6%Show ranking
External monitor brands5th of 52.7%Show ranking
Portable monitor brands5th of 52.7%Show ranking
Wireless keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Laser printer brands4th of 512.7%Shown above
Printer toner brands3rd of 613.9%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Plotter printer brands3rd of 417.3%Show ranking
Mini printer brands3rd of 324%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is HP your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free