Brandwave

How popular isHP in search?

In September 2026, there were an estimated 261K branded searches for HP worldwide which is down 20.5% over the last 12 months. HP holds 24% estimated Share of Search among mini Printer brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kodak43.4%
  2. Canon32.7%
  3. HP24%
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Which mini Printer brands compete with HP?

HP against mini Printer brands worldwide, by month

Share of Search by month for Kodak, Canon, HP. The figures are in the table below the chart.

View monthly share of search table
MonthKodakCanonHP
Oct 202542.6%28.1%29.3%
Nov 202547.9%25.8%26.2%
Dec 202547.9%25.5%26.6%
Jan 202645.1%29.3%25.6%
Feb 202643%28%29%
Mar 202643.1%27.8%29.2%
Apr 202643.9%27.1%29%
May 202646.4%28.3%25.3%
Jun 202646.1%28.7%25.2%
Jul 202644.4%31.6%24%
Aug 202643.6%32.5%23.8%
Sep 202643.4%32.7%24%

  1. 1.Kodak

    43.4%

    Held 1st. 472K estimated branded searches, -1% vs prior month. Share -0.3 points.

  2. 2.Canon

    32.7%

    Held 2nd. 356K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.HP

    24%

    Held 3rd. 261K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide fell from 328K to 261K.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among mini Printer brands worldwide decreased from 29.3% to 24%.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among mini Printer brands worldwide peaked at 29.3% in October 2025 and was lowest at 23.8% in August 2026.
  • Across the 12 months ending September 2026, HP fell from 2nd to 3rd among mini Printer brands worldwide.

How did search popularity change for mini Printer brands worldwide in September 2026?

  1. Canon’s estimated Share of Search among mini Printer brands worldwide has gained ground for 3 months in a row, from 28.7% to 32.7% in September 2026.

  2. Kodak’s estimated Share of Search among mini Printer brands worldwide has lost ground for 3 months in a row, from 46.1% to 43.4% in September 2026.

  3. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

Where does HP compete?

HP is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chromebook Charger brands6th of 60.06%Show ranking
Printer Stand brands3rd of 60.46%Show ranking
Pos Hardware brands4th of 71.1%Show ranking
Laptop brands7th of 71.6%Show ranking
Laptop Charger brands7th of 71.8%Show ranking
Laptop Bag brands7th of 82.2%Show ranking
External Monitor brands6th of 72.6%Show ranking
Copy Paper brands5th of 72.6%Show ranking
Portable Monitor brands5th of 52.7%Show ranking
Laptop Case brands7th of 72.8%Show ranking
Dock brands4th of 43.4%Show ranking
Wireless Keyboard brands5th of 54.3%Show ranking
Curved monitor brands5th of 56%Show ranking
Face toner brands6th of 146.1%Show ranking
Printer toner brands6th of 146.1%Show ranking
Laser Printer brands5th of 68%Show ranking
Printer ink brands4th of 611.3%Show ranking
Photo printer brands4th of 611.7%Show ranking
Paper Shredder brands3rd of 413.5%Show ranking
Printer brands3rd of 514%Show ranking
Home printer brands3rd of 514.8%Show ranking
Printer Cartridges brands3rd of 415.3%Show ranking
Printer Drivers brands4th of 515.6%Show ranking
Plotter Printer brands3rd of 417.3%Show ranking
Print Management brands2nd of 822.6%Show ranking
Mini Printer brands3rd of 324%Shown above
Printer paper brands2nd of 325.8%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hp envy printer
  • hp printer

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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