Fuji Xerox vs HP:Which is searched more?
In September 2026, HP had more branded searches than Fuji Xerox among printer toner brands worldwide. HP was estimated to have 14.8K branded searches compared to Fuji Xerox’s 9.9K, and held a 1.3% Share of Search versus Fuji Xerox’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fuji Xerox or HP?
Compare the printer toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HP, Fuji Xerox. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | Kyocera | Canon | HP | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.3% | 14.5% | 14.5% | 8% | 2.4% | 1.3% |
| Nov 2025 | 60.1% | 14.7% | 14.7% | 8.1% | 1.3% | 1.1% |
| Dec 2025 | 61.3% | 15% | 12.3% | 8.2% | 2% | 1.1% |
| Jan 2026 | 61.5% | 15% | 12.3% | 8.2% | 2% | 0.9% |
| Feb 2026 | 61.5% | 15.1% | 12.3% | 8.3% | 1.7% | 1.1% |
| Mar 2026 | 59.7% | 14.6% | 14.6% | 8% | 2% | 1.1% |
| Apr 2026 | 62.7% | 15.4% | 12.6% | 6.9% | 1.4% | 1.1% |
| May 2026 | 62.7% | 15.4% | 12.6% | 6.9% | 1.4% | 1.1% |
| Jun 2026 | 62.8% | 15.4% | 12.6% | 6.9% | 1.1% | 1.1% |
| Jul 2026 | 60.9% | 18.2% | 12.2% | 6.7% | 1.1% | 0.9% |
| Aug 2026 | 59.9% | 17.9% | 12% | 8.1% | 1.3% | 0.88% |
| Sep 2026 | 58.3% | 17.4% | 14.3% | 7.8% | 1.3% | 0.86% |
How has the Fuji Xerox and HP comparison changed over the last 12 months?
3 findings
- HP was ahead of Fuji Xerox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fuji Xerox’s estimated Share of Search among printer toner brands worldwide moved from 1.3% to 0.86%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among printer toner brands worldwide moved from 2.4% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for printer toner brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Fuji Xerox worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Other head-to-heads among printer toner brands
How each brand is measured
Brandwave collects information about searches that people make online using Fuji Xerox’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuji Xerox
1 branded search term
- fuji xerox
HP
1 branded search term
- hp envy printer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.