How popular isHP in search?
In August 2026, there were an estimated 316K branded searches for HP worldwide which is down 20.1% over the last 11 months. HP holds 15.3% estimated Share of Search among home printer brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which home printer brands compete with HP?
Share of Search by month for Epson, Canon, HP, Brother, Lexmark. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Canon | HP | Brother | Lexmark |
|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 15.2% | 19.1% | 9.2% | 3.5% |
| Nov 2025 | 54.5% | 15.1% | 18.4% | 9.1% | 2.9% |
| Dec 2025 | 53.3% | 15.4% | 19.1% | 9.2% | 3% |
| Jan 2026 | 54.4% | 16% | 16.7% | 9.7% | 3.1% |
| Feb 2026 | 52.9% | 15.6% | 19% | 9.3% | 3.2% |
| Mar 2026 | 53.6% | 15.4% | 18.8% | 9.1% | 3.1% |
| Apr 2026 | 53.6% | 15% | 19% | 9.4% | 3.1% |
| May 2026 | 55.5% | 15.5% | 16.6% | 9.8% | 2.7% |
| Jun 2026 | 56.1% | 15.2% | 16.2% | 9.5% | 3.1% |
| Jul 2026 | 54.2% | 16.8% | 15.5% | 10.9% | 2.5% |
| Aug 2026 | 54.3% | 17.2% | 15.3% | 10.6% | 2.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 1.1M | +2.7% | +0.1 points | |
| 2, held 2nd | 17.2% | 356K | +4.9% | +0.4 points | |
| 3, held 3rd | 15.3% | 316K | +0.86% | -0.3 points | |
| 4, held 4th | 10.6% | 220K | 0% | -0.3 points | |
| 5, held 5th | 2.6% | 53K | +4.5% | 0 points |
1.
Epson
54.3%
held 1st · 1.1M estimated branded searches · +2.7% vs prior month · +0.1 points
2.
Canon17.2%
held 2nd · 356K estimated branded searches · +4.9% vs prior month · +0.4 points
3.
HP15.3%
held 3rd · 316K estimated branded searches · +0.86% vs prior month · -0.3 points
4.
Brother10.6%
held 4th · 220K estimated branded searches · 0% vs prior month · -0.3 points
5.
Lexmark2.6%
held 5th · 53K estimated branded searches · +4.5% vs prior month · 0 points
Compare search popularity between HP and its closest rivals
How has branded search demand for HP changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HP worldwide fell from 396K to 316K.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among home printer brands worldwide decreased from 19.1% to 15.3%.
- Across the 11 months ending August 2026, HP fell from 2nd to 3rd among home printer brands worldwide.
How did search popularity change for home printer brands worldwide in August 2026?
4 changes
HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.
Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.
How is HP measured?
Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hp com
- hp envy printer
- hp printer
- printer hp
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Is HP your brand?
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