Brandwave

How popular isHP in search?

In September 2026, there were an estimated 1.3M branded searches for HP worldwide which is down 5.2% over the last 12 months. HP holds 0.03% estimated Share of Search among portable monitor brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lenovo53%
  2. Dell26.1%
  3. ASUS20.7%
  4. LG0.2%
  5. HP0.03%
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Which portable monitor brands compete with HP?

HP against portable monitor brands worldwide, by month

Share of Search by month for Lenovo, Dell, ASUS, HP. The figures are in the table below the chart.

View monthly share of search table
MonthLenovoDellASUSLGHP
Oct 202550.6%29%20.1%0.24%0.03%
Nov 202551.9%29.9%17.9%0.27%0.02%
Dec 202550.9%28.2%20.5%0.25%0.03%
Jan 202651.1%28.7%19.9%0.24%0.03%
Feb 202648.7%27.8%23.3%0.28%0.03%
Mar 202651.7%27.8%20.2%0.25%0.03%
Apr 202650.8%29%19.9%0.29%0.03%
May 202648.8%31.7%19.1%0.28%0.02%
Jun 202650.6%28.3%20.8%0.25%0.02%
Jul 202656%25.8%17.9%0.27%0.02%
Aug 202654.6%25.2%19.9%0.24%0.03%
Sep 202653%26.1%20.7%0.2%0.03%

  1. 1.Lenovo

    53%

    Held 1st. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.7 points.

  2. 2.Dell

    26.1%

    Held 2nd. 2.3M estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.ASUS

    20.7%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.LG

    0.2%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.HP

    0.03%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HP and its closest rivals

Every comparison with HP

How has branded search demand for HP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HP worldwide held steady at 1.3M.
  • Across the 12 months ending September 2026, HP’s estimated Share of Search among portable monitor brands worldwide held steady at 0.03%.

How did search popularity change for portable monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among portable monitor brands worldwide, from 25.2% to 26.1%.

  2. In September 2026, ASUS gained estimated Share of Search among portable monitor brands worldwide, from 19.9% to 20.7%.

  3. In September 2026, Lenovo lost estimated Share of Search among portable monitor brands worldwide, from 54.6% to 53%.

  4. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for HP worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does HP compete?

HP is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands5th of 76.1%Show ranking
Portable monitor brands5th of 50.03%Shown above
External monitor brands5th of 5<0.01%Show ranking
Wireless keyboard brands5th of 50.1%Show ranking
Curved monitor brands5th of 50.53%Show ranking
Printer ink brands3rd of 614.2%Show ranking
Home printer brands3rd of 514.8%Show ranking
Printer toner brands5th of 61.3%Show ranking
Printer brands5th of 51.3%Show ranking
Laser printer brands5th of 51.4%Show ranking
Photo printer brands5th of 61.5%Show ranking
Plotter printer brands3rd of 41.9%Show ranking
Mini printer brands3rd of 32.6%Show ranking

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hp envy printer
  • hp external monitor
  • hp laptop
  • hp portable monitor
  • hp printer
  • hp wireless keyboard

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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