HP vs Microsoft Surface:Which is searched more?
In September 2026, Microsoft Surface had more branded searches than HP among laptop brands worldwide. Microsoft Surface was estimated to have 368K branded searches compared to HP’s 261K, and held a 2.3% Share of Search versus HP’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HP or Microsoft Surface?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Surface, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | Dell | ASUS | Razer | Microsoft Surface | HP |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 29.7% | 17% | 12.8% | 6.7% | 2.4% | 2.1% |
| Nov 2025 | 27.4% | 31.3% | 18% | 11.7% | 7.5% | 2.2% | 1.9% |
| Dec 2025 | 29.4% | 29.4% | 16.3% | 12.8% | 8.2% | 1.9% | 2.1% |
| Jan 2026 | 28.8% | 29.8% | 16.8% | 12.6% | 8.1% | 1.9% | 2.1% |
| Feb 2026 | 32.1% | 27% | 15.4% | 13.8% | 7.3% | 2.1% | 2.3% |
| Mar 2026 | 38.4% | 26.5% | 14.2% | 11% | 5.9% | 2.1% | 1.8% |
| Apr 2026 | 33.3% | 28.1% | 16% | 11.9% | 6.2% | 2.2% | 2.3% |
| May 2026 | 32.8% | 27.7% | 18% | 11.7% | 6.2% | 1.8% | 1.9% |
| Jun 2026 | 30.9% | 29.7% | 16.6% | 13% | 5.6% | 2.5% | 1.7% |
| Jul 2026 | 31.5% | 32.5% | 15% | 11.2% | 6% | 2.1% | 1.8% |
| Aug 2026 | 34.1% | 30.8% | 14.2% | 12% | 5.4% | 1.9% | 1.6% |
| Sep 2026 | 34.7% | 29.3% | 14.4% | 12.2% | 5.4% | 2.3% | 1.6% |
How has the HP and Microsoft Surface comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: HP took it in December 2025, Microsoft Surface took it in March 2026, HP took it in April 2026, Microsoft Surface took it in June 2026.
- Across the 12 months ending September 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 328K to 261K.
- Across the 12 months ending September 2026, Microsoft Surface’s estimated Share of Search among laptop brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for laptop brands worldwide in September 2026?
1 change
Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.
Other head-to-heads among laptop brands
How each brand is measured
Brandwave collects information about searches that people make online using HP’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HP
2 branded search terms
- hp envy printer
- hp printer
Microsoft Surface
1 branded search term
- microsoftsurface
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