Laptop brands:Which brands are most popular in search?
In August 2026, Apple MacBook was the most searched among laptop brands worldwide, with an estimated 5.5M branded searches and 49.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Apple MacBook49.4%
Lenovo24.4%
ASUS17.5%
Dell6%
HP2.8%
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Share of SearchLeaderboard
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple MacBook, Lenovo, ASUS, Dell, HP. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | ASUS | Dell | HP |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 26.5% | 19.2% | 6.5% | 3.8% |
| Nov 2025 | 42.1% | 30.4% | 18% | 6.1% | 3.4% |
| Dec 2025 | 44.5% | 26.9% | 19.5% | 5.4% | 3.8% |
| Jan 2026 | 43.9% | 26.5% | 19.2% | 6.5% | 3.8% |
| Feb 2026 | 47% | 23.2% | 20.3% | 5.7% | 3.9% |
| Mar 2026 | 54.7% | 22.1% | 15.8% | 4.4% | 3% |
| Apr 2026 | 48.7% | 24% | 17.5% | 5.9% | 4% |
| May 2026 | 48.9% | 24.1% | 17.6% | 5.9% | 3.4% |
| Jun 2026 | 45.5% | 26.8% | 19.2% | 5.4% | 3.1% |
| Jul 2026 | 46.4% | 28% | 16.7% | 5.6% | 3.2% |
| Aug 2026 | 49.4% | 24.4% | 17.5% | 6% | 2.8% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.4% | 5.5M | +22.2% | +2.9 points | |
| 2, held 2nd | 24.4% | 2.7M | 0% | -3.7 points | |
| 3, held 3rd | 17.5% | 2M | +20.4% | +0.8 points | |
| 4, held 4th | 6% | 673K | +22.4% | +0.4 points | |
| 5, held 5th | 2.8% | 316K | +0.86% | -0.4 points |
49.4%
Held 1st. 5.5M estimated branded searches, +22.2% vs prior month. Share +2.9 points.
2.
Lenovo24.4%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.7 points.
3.
ASUS17.5%
Held 3rd. 2M estimated branded searches, +20.4% vs prior month. Share +0.8 points.
4.
Dell6%
Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.
5.
HP2.8%
Held 5th. 316K estimated branded searches, +0.86% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
- Apple MacBook vs Lenovo: compare search popularity
- Apple MacBook vs ASUS: compare search popularity
- Apple MacBook vs Dell: compare search popularity
- Apple MacBook vs HP: compare search popularity
- Lenovo vs ASUS: compare search popularity
- Lenovo vs Dell: compare search popularity
- Lenovo vs HP: compare search popularity
- ASUS vs Dell: compare search popularity
- ASUS vs HP: compare search popularity
- Dell vs HP: compare search popularity
- Compare any of these brands
Which brand is most popular in search among laptop brands worldwide?
5 brands
In August 2026, Apple MacBook was the most searched among laptop brands worldwide, with an estimated 5.5M branded searches and 49.4% estimated Share of Search within this set. Lenovo is in 2nd place, 25 percentage points behind at 24.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Apple MacBook | 43.9% → 49.4% | 54.7%Mar 2026 | 42.1%Nov 2025 | 1st |
| Lenovo | 26.5% → 24.4% | 30.4%Nov 2025 | 22.1%Mar 2026 | 2nd |
| ASUS | 19.2% → 17.5% | 20.3%Feb 2026 | 15.8%Mar 2026 | 3rd |
| Dell | 6.5% → 6% | 6.5%Jan 2026 | 4.4%Mar 2026 | 4th |
| HP | 3.8% → 2.8% | 4%Apr 2026 | 2.8%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide increased from 43.9% to 49.4%.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide decreased from 26.5% to 24.4%.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide decreased from 19.2% to 17.5%.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide decreased from 6.5% to 6%.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide decreased from 3.8% to 2.8%.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide peaked at 54.7% in March 2026 and was lowest at 42.1% in November 2025.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide peaked at 30.4% in November 2025 and was lowest at 22.1% in March 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide peaked at 20.3% in February 2026 and was lowest at 15.8% in March 2026.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide peaked at 6.5% in January 2026 and was lowest at 4.4% in March 2026.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide peaked at 4% in April 2026 and was lowest at 2.8% in August 2026.
How did search popularity change for laptop brands worldwide in August 2026?
4 changes
In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.
In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.
Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.
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