Apple MacBook vs Lenovo:Which is more popular by branded search?
In August 2026, Apple MacBook had more branded searches than Lenovo among laptop brands worldwide. Apple MacBook was estimated to have 5.5M branded searches compared to Lenovo’s 2.7M, and held a 49.4% Share of Search versus Lenovo’s 24.4%. These are worldwide searches for English-language branded terms.
Follow Apple MacBook vs Lenovo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Apple MacBook or Lenovo?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple MacBook, Lenovo. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple MacBook | Lenovo | ASUS | Dell | HP |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 26.5% | 19.2% | 6.5% | 3.8% |
| Nov 2025 | 42.1% | 30.4% | 18% | 6.1% | 3.4% |
| Dec 2025 | 44.5% | 26.9% | 19.5% | 5.4% | 3.8% |
| Jan 2026 | 43.9% | 26.5% | 19.2% | 6.5% | 3.8% |
| Feb 2026 | 47% | 23.2% | 20.3% | 5.7% | 3.9% |
| Mar 2026 | 54.7% | 22.1% | 15.8% | 4.4% | 3% |
| Apr 2026 | 48.7% | 24% | 17.5% | 5.9% | 4% |
| May 2026 | 48.9% | 24.1% | 17.6% | 5.9% | 3.4% |
| Jun 2026 | 45.5% | 26.8% | 19.2% | 5.4% | 3.1% |
| Jul 2026 | 46.4% | 28% | 16.7% | 5.6% | 3.2% |
| Aug 2026 | 49.4% | 24.4% | 17.5% | 6% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Apple MacBook and Lenovo comparison changed over the last 12 months?
3 findings
- Apple MacBook was ahead of Lenovo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple MacBook’s estimated Share of Search among laptop brands worldwide moved from 43.9% to 49.4%, and its estimated monthly branded searches moved from 4.5M to 5.5M.
- Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among laptop brands worldwide moved from 26.5% to 24.4%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for laptop brands worldwide in August 2026?
2 changes
In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.
In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple MacBook’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple MacBook
2 branded search terms
- apple macbook
- macbook
Lenovo
1 branded search term
- lenovo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.