Brandwave

How popular isDell in search?

In August 2026, there were an estimated 673K branded searches for Dell worldwide which held steady over the last 11 months. Dell holds 6% estimated Share of Search among laptop brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apple MacBook49.4%
  2. Lenovo24.4%
  3. ASUS17.5%
  4. Dell6%
  5. HP2.8%
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Which laptop brands compete with Dell?

Dell against laptop brands worldwide, by month

Share of Search by month for Apple MacBook, Lenovo, ASUS, Dell, HP. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoASUSDellHP
Oct 202543.9%26.5%19.2%6.5%3.8%
Nov 202542.1%30.4%18%6.1%3.4%
Dec 202544.5%26.9%19.5%5.4%3.8%
Jan 202643.9%26.5%19.2%6.5%3.8%
Feb 202647%23.2%20.3%5.7%3.9%
Mar 202654.7%22.1%15.8%4.4%3%
Apr 202648.7%24%17.5%5.9%4%
May 202648.9%24.1%17.6%5.9%3.4%
Jun 202645.5%26.8%19.2%5.4%3.1%
Jul 202646.4%28%16.7%5.6%3.2%
Aug 202649.4%24.4%17.5%6%2.8%
Sep 2026—————

  1. 1.Apple MacBook

    49.4%

    Held 1st. 5.5M estimated branded searches, +22.2% vs prior month. Share +2.9 points.

  2. 2.Lenovo

    24.4%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.ASUS

    17.5%

    Held 3rd. 2M estimated branded searches, +20.4% vs prior month. Share +0.8 points.

  4. 4.Dell

    6%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  5. 5.HP

    2.8%

    Held 5th. 316K estimated branded searches, +0.86% vs prior month. Share -0.4 points.

Compare search popularity between Dell and its closest rivals

How has branded search demand for Dell changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dell worldwide held steady at 673K.
  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide decreased from 6.5% to 6%.
  • Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide peaked at 6.5% in January 2026 and was lowest at 4.4% in March 2026.

How did search popularity change for laptop brands worldwide in August 2026?

  1. In August 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 46.4% to 49.4%.

  2. In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.

  3. In August 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 28% to 24.4%.

  4. Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

Where does Dell compete?

Dell is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands4th of 56%Shown above
Computer monitor brands2nd of 518.1%Show ranking

How is Dell measured?

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dell laptop

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How the Brand Demand Index is measured

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