Brandwave

How popular isDell in search?

In September 2026, there were an estimated 2.3M branded searches for Dell worldwide which is down 12.5% over the last 12 months. Dell holds 58% estimated Share of Search among curved monitor brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dell58%
  2. MSI35.5%
  3. Samsung5.3%
  4. LG0.64%
  5. HP0.53%
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Which curved monitor brands compete with Dell?

Dell against curved monitor brands worldwide, by month

Share of Search by month for Dell, MSI, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthDellMSISamsungLGHP
Oct 202558.1%36%4.4%0.66%0.8%
Nov 202562.1%31.9%4.8%0.71%0.39%
Dec 202558.1%36.1%4.5%0.66%0.66%
Jan 202658.1%36%4.4%0.66%0.8%
Feb 202657.4%35.1%6.2%0.78%0.63%
Mar 202661.7%31.4%5.5%0.7%0.7%
Apr 202657.9%35.4%5.3%0.79%0.52%
May 202662%32%4.8%0.71%0.47%
Jun 202653.5%41.4%4.2%0.61%0.33%
Jul 202644.1%50.1%4.8%0.61%0.33%
Aug 202657.4%35.1%6.2%0.78%0.52%
Sep 202658%35.5%5.3%0.64%0.53%

  1. 1.Dell

    58%

    Held 1st. 1.6M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.MSI

    35.5%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Samsung

    5.3%

    Held 3rd. 151K estimated branded searches, -14.2% vs prior month. Share -0.8 points.

  4. 4.LG

    0.64%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.HP

    0.53%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dell and its closest rivals

Every comparison with Dell

How has branded search demand for Dell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell worldwide fell from 2.6M to 2.3M.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among curved monitor brands worldwide peaked at 62.1% in November 2025 and was lowest at 44.1% in July 2026.

How did search popularity change for curved monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among curved monitor brands worldwide, from 57.4% to 58%.

  2. In September 2026, Samsung lost estimated Share of Search among curved monitor brands worldwide, from 6.2% to 5.3%.

  3. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands3rd of 714.1%Show ranking
Portable monitor brands2nd of 526.1%Show ranking
External monitor brands2nd of 526.1%Show ranking
Wireless keyboard brands1st of 543.5%Show ranking
Computer monitor brands2nd of 542.2%Show ranking
Curved monitor brands1st of 558%Shown above

How is Dell measured?

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

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How the Brand Demand Index is measured

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