How popular isDell in search?
In August 2026, there were an estimated 673K branded searches for Dell worldwide which held steady over the last 11 months. Dell holds 18.1% estimated Share of Search among computer monitor brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which computer monitor brands compete with Dell?
Share of Search by month for ASUS, Dell, LG, Samsung, BenQ. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | Dell | LG | Samsung | BenQ |
|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 17.7% | 13.7% | 11.9% | 4.3% |
| Nov 2025 | 53.7% | 18.2% | 12% | 11.6% | 4.5% |
| Dec 2025 | 56.2% | 15.5% | 12.4% | 11.2% | 4.7% |
| Jan 2026 | 53.1% | 18% | 13.9% | 10.6% | 4.4% |
| Feb 2026 | 55.5% | 15.6% | 14.5% | 10.6% | 3.8% |
| Mar 2026 | 53.6% | 15% | 16.7% | 10.3% | 4.5% |
| Apr 2026 | 52.6% | 17.8% | 13.9% | 11.4% | 4.4% |
| May 2026 | 52.7% | 17.7% | 13.9% | 11.3% | 4.4% |
| Jun 2026 | 57.2% | 16% | 12.6% | 10.2% | 3.9% |
| Jul 2026 | 52.2% | 17.6% | 13.8% | 12% | 4.3% |
| Aug 2026 | 53% | 18.1% | 13.8% | 11.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 2M | +20.4% | +0.8 points | |
| 2, held 2nd | 18.1% | 673K | +22.4% | +0.5 points | |
| 3, held 3rd | 13.8% | 513K | +19% | 0 points | |
| 4, held 4th | 11.4% | 422K | +12% | -0.7 points | |
| 5, held 5th | 3.6% | 135K | 0% | -0.7 points |
1.
ASUS53%
Held 1st. 2M estimated branded searches, +20.4% vs prior month. Share +0.8 points.
2.
Dell18.1%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
3.
LG13.8%
Held 3rd. 513K estimated branded searches, +19% vs prior month. Share 0 points.
4.
Samsung11.4%
Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.7 points.
5.
BenQ3.6%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Dell and its closest rivals
How has branded search demand for Dell changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dell worldwide held steady at 673K.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among computer monitor brands worldwide peaked at 18.2% in November 2025 and was lowest at 15% in March 2026.
How did search popularity change for computer monitor brands worldwide in August 2026?
4 changes
In August 2026, ASUS gained estimated Share of Search among computer monitor brands worldwide, from 52.2% to 53%.
In August 2026, Dell gained estimated Share of Search among computer monitor brands worldwide, from 17.6% to 18.1%.
In August 2026, Samsung lost estimated Share of Search among computer monitor brands worldwide, from 12% to 11.4%.
In August 2026, BenQ lost estimated Share of Search among computer monitor brands worldwide, from 4.3% to 3.6%.
Where does Dell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laptop brands | 4th of 5 | 6% | Show ranking |
| Computer monitor brands | 2nd of 5 | 18.1% | Shown above |
How is Dell measured?
Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dell laptop
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