ASUS vs Dell:Which is searched more?
In August 2026, ASUS had more branded searches than Dell among laptop brands worldwide. ASUS was estimated to have 2M branded searches compared to Dell’s 673K, and held a 17.5% Share of Search versus Dell’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or Dell?
Compare the laptop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, Dell. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | Dell |
|---|---|---|
| Oct 2025 | 19.2% | 6.5% |
| Nov 2025 | 18% | 6.1% |
| Dec 2025 | 19.5% | 5.4% |
| Jan 2026 | 19.2% | 6.5% |
| Feb 2026 | 20.3% | 5.7% |
| Mar 2026 | 15.8% | 4.4% |
| Apr 2026 | 17.5% | 5.9% |
| May 2026 | 17.6% | 5.9% |
| Jun 2026 | 19.2% | 5.4% |
| Jul 2026 | 16.7% | 5.6% |
| Aug 2026 | 17.5% | 6% |
| Sep 2026 | — | — |
How has the ASUS and Dell comparison changed over the last 12 months?
3 findings
- ASUS was ahead of Dell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide moved from 19.2% to 17.5%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, Dell’s estimated Share of Search among laptop brands worldwide moved from 6.5% to 6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for laptop brands worldwide in August 2026?
1 change
In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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