Brandwave

How popular isASUS in search?

In August 2026, there were an estimated 2M branded searches for ASUS worldwide which held steady over the last 11 months. ASUS holds 44.2% estimated Share of Search among home Wi-Fi router brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link44.8%
  2. ASUS44.2%
  3. NETGEAR5.5%
  4. eero3.7%
  5. Linksys1.7%
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Which home Wi-Fi router brands compete with ASUS?

ASUS against home Wi-Fi router brands worldwide, by month

Share of Search by month for TP-Link, ASUS, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkASUSNETGEAReeroLinksys
Oct 202547.7%41%6%3.4%1.9%
Nov 202547.6%41.1%6.1%3.4%1.9%
Dec 202547.6%41%6.2%3.4%1.8%
Jan 202647.6%41%6.1%3.4%1.9%
Feb 202644%45.3%5.8%3.1%1.8%
Mar 202644.2%43.8%6.4%3.6%2%
Apr 202647.8%39.9%6.5%3.9%1.9%
May 202647.9%39.7%6.7%3.9%1.9%
Jun 202644.6%44.3%5.6%3.7%1.7%
Jul 202647.9%39.5%6%4.7%1.9%
Aug 202644.8%44.2%5.5%3.7%1.7%
Sep 2026—————

  1. 1.TP-Link

    44.8%

    held 1st · 2M estimated branded searches · +0.55% vs prior month · -3.1 points

  2. 2.ASUS

    44.2%

    held 2nd · 2M estimated branded searches · +20.4% vs prior month · +4.7 points

  3. 3.NETGEAR

    5.5%

    held 3rd · 246K estimated branded searches · -0.32% vs prior month · -0.4 points

  4. 4.eero

    3.7%

    held 4th · 166K estimated branded searches · -15.3% vs prior month · -1 points

  5. 5.Linksys

    1.7%

    held 5th · 77.3K estimated branded searches · -0.14% vs prior month · -0.1 points

Compare search popularity between ASUS and its closest rivals

How has branded search demand for ASUS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide increased from 41% to 44.2%.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 45.3% in February 2026 and was lowest at 39.5% in July 2026.

How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

  1. In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.

  2. In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.

  3. In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

  5. Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

How is ASUS measured?

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • asus
  • asus com
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus

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How the Brand Demand Index is measured

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