Brandwave

Wi-fi router brands:Which are searched most?

In September 2026, ASUS was the most searched among wi-fi router brands worldwide, with an estimated 1.8M branded searches and 83.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS83.3%
  2. eero6.1%
  3. NETGEAR6.1%
  4. Linksys2.3%
  5. TP-Link1.5%
  6. Google Nest Wifi0.67%

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Share of SearchLeaderboard

Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wi-fi router brands worldwide, by month

Share of Search by month for ASUS, eero, NETGEAR, Linksys. The figures are in the table below the chart.

View monthly share of search table
MonthASUSeeroNETGEARLinksysTP-LinkGoogle Nest Wifi
Oct 202581.2%6%7.3%2.7%1.8%0.99%
Nov 202581.2%6%7.3%2.7%1.8%0.99%
Dec 202581.2%6%7.3%2.7%1.8%0.99%
Jan 202681.2%6%7.3%2.7%1.8%0.99%
Feb 202683.8%5%6.2%2.3%1.9%0.83%
Mar 202681.4%6%7.3%2.7%1.8%0.8%
Apr 202679.9%7.2%7.2%2.6%2.2%0.96%
May 202680.2%7.2%7.2%2.6%1.8%0.97%
Jun 202683.2%6.1%6.1%2.2%1.5%0.82%
Jul 202678.6%8.6%7.1%2.6%2.1%0.95%
Aug 202683%6.1%6.1%2.2%1.8%0.67%
Sep 202683.3%6.1%6.1%2.3%1.5%0.67%

This month’s ranking, September 2026

  1. 1.ASUS

    83.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.eero

    6.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.NETGEAR

    6.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Linksys

    2.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TP-Link

    1.5%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  6. 6.Google Nest Wifi

    0.67%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among wi-fi router brands worldwide?

In September 2026, ASUS was the most searched among wi-fi router brands worldwide, with an estimated 1.8M branded searches and 83.3% estimated Share of Search within this set. eero is in 2nd place, 77.1 percentage points behind at 6.1% Share of Search.

Global wi-fi router brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ASUS81.2% → 83.3%83.8%Feb 202678.6%Jul 20261st
eero6% → 6.1%8.6%Jul 20265%Feb 20263rd → 2nd
NETGEAR7.3% → 6.1%7.3%Mar 20266.1%Aug 20262nd → 3rd
Linksys2.7% → 2.3%2.7%Mar 20262.2%Aug 20264th
TP-Link1.8% → 1.5%2.2%Apr 20261.5%Jun 20265th
Google Nest Wifi0.99% → 0.67%0.99%Oct 20250.67%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among wi-fi router brands worldwide increased from 81.2% to 83.3%.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide decreased from 7.3% to 6.1%.
  • Across the 12 months ending September 2026, ASUS’s estimated Share of Search among wi-fi router brands worldwide peaked at 83.8% in February 2026 and was lowest at 78.6% in July 2026.
  • Across the 12 months ending September 2026, eero’s estimated Share of Search among wi-fi router brands worldwide peaked at 8.6% in July 2026 and was lowest at 5% in February 2026.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide peaked at 7.3% in March 2026 and was lowest at 6.1% in August 2026.
  • Across the 12 months ending September 2026, eero rose from 3rd to 2nd among wi-fi router brands worldwide.
  • Across the 12 months ending September 2026, NETGEAR fell from 2nd to 3rd among wi-fi router brands worldwide.
  • Across the 12 months ending September 2026, Linksys, TP-Link and Google Nest Wifi held steady: their estimated Share of Search among wi-fi router brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for wi-fi router brands worldwide in September 2026?

  1. Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

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