ASUS vs Linksys:Which is more popular by branded search?
In August 2026, ASUS had more branded searches than Linksys among home Wi-Fi router brands worldwide. ASUS was estimated to have 2M branded searches compared to Linksys’ 77.3K, and held a 44.2% Share of Search versus Linksys’ 1.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or Linksys?
Compare brands that offer wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, Linksys. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | ASUS | NETGEAR | eero | Linksys |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 41% | 6% | 3.4% | 1.9% |
| Nov 2025 | 47.6% | 41.1% | 6.1% | 3.4% | 1.9% |
| Dec 2025 | 47.6% | 41% | 6.2% | 3.4% | 1.8% |
| Jan 2026 | 47.6% | 41% | 6.1% | 3.4% | 1.9% |
| Feb 2026 | 44% | 45.3% | 5.8% | 3.1% | 1.8% |
| Mar 2026 | 44.2% | 43.8% | 6.4% | 3.6% | 2% |
| Apr 2026 | 47.8% | 39.9% | 6.5% | 3.9% | 1.9% |
| May 2026 | 47.9% | 39.7% | 6.7% | 3.9% | 1.9% |
| Jun 2026 | 44.6% | 44.3% | 5.6% | 3.7% | 1.7% |
| Jul 2026 | 47.9% | 39.5% | 6% | 4.7% | 1.9% |
| Aug 2026 | 44.8% | 44.2% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the ASUS and Linksys comparison changed over the last 12 months?
3 findings
- ASUS was ahead of Linksys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 41% to 44.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, Linksys’ estimated Share of Search among home Wi-Fi router brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 90.9K to 77.3K.
How did search popularity change for home Wi-Fi router brands worldwide in August 2026?
2 changes
In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and Linksys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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