ASUS vs TP-Link:Which is searched more?
In September 2026, ASUS had more branded searches than TP-Link among wi-fi router brands worldwide. ASUS was estimated to have 1.8M branded searches compared to TP-Link’s 33.1K, and held an 83.3% Share of Search versus TP-Link’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or TP-Link?
Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, TP-Link. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | eero | NETGEAR | Linksys | TP-Link | Google Nest Wifi |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Nov 2025 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Dec 2025 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Jan 2026 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Feb 2026 | 83.8% | 5% | 6.2% | 2.3% | 1.9% | 0.83% |
| Mar 2026 | 81.4% | 6% | 7.3% | 2.7% | 1.8% | 0.8% |
| Apr 2026 | 79.9% | 7.2% | 7.2% | 2.6% | 2.2% | 0.96% |
| May 2026 | 80.2% | 7.2% | 7.2% | 2.6% | 1.8% | 0.97% |
| Jun 2026 | 83.2% | 6.1% | 6.1% | 2.2% | 1.5% | 0.82% |
| Jul 2026 | 78.6% | 8.6% | 7.1% | 2.6% | 2.1% | 0.95% |
| Aug 2026 | 83% | 6.1% | 6.1% | 2.2% | 1.8% | 0.67% |
| Sep 2026 | 83.3% | 6.1% | 6.1% | 2.3% | 1.5% | 0.67% |
How has the ASUS and TP-Link comparison changed over the last 12 months?
3 findings
- ASUS was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among wi-fi router brands worldwide moved from 81.2% to 83.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among wi-fi router brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for wi-fi router brands worldwide in September 2026?
1 change
Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Other head-to-heads among wi-fi router brands
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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