Brandwave

How popular isTP-Link in search?

In September 2026, there were an estimated 1.9M branded searches for TP-Link worldwide which is down 17.2% over the last 12 months. TP-Link holds 43.9% estimated Share of Search among wi-fi router brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS44.7%
  2. TP-Link43.9%
  3. NETGEAR5.6%
  4. eero3.8%
  5. Linksys1.7%
  6. Google Nest Wifi0.34%
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Which wi-fi router brands compete with TP-Link?

TP-Link against wi-fi router brands worldwide, by month

Share of Search by month for ASUS, TP-Link, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthASUSTP-LinkNETGEAReeroLinksysGoogle Nest Wifi
Oct 202540.7%47.6%6%3.4%1.9%0.46%
Nov 202540.7%47.6%6%3.4%1.9%0.46%
Dec 202540.6%47.6%6.1%3.4%1.8%0.46%
Jan 202640.6%47.6%6.1%3.4%1.9%0.46%
Feb 202645%44%5.8%3.1%1.8%0.42%
Mar 202643.5%44.2%6.4%3.6%2%0.4%
Apr 202639.6%47.8%6.4%3.9%1.9%0.44%
May 202639.3%47.8%6.7%3.9%1.9%0.44%
Jun 202644%44.6%5.5%3.7%1.7%0.41%
Jul 202639.2%47.8%5.9%4.7%1.9%0.44%
Aug 202643.9%44.8%5.5%3.7%1.7%0.33%
Sep 202644.7%43.9%5.6%3.8%1.7%0.34%

  1. 1.ASUS

    44.7%

    Moved from 2nd to 1st. 2M estimated branded searches, -0.17% vs prior month. Share +0.8 points.

  2. 2.TP-Link

    43.9%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -4% vs prior month. Share -0.9 points.

  3. 3.NETGEAR

    5.6%

    Held 3rd. 245K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.eero

    3.8%

    Held 4th. 165K estimated branded searches, +0.02% vs prior month. Share +0.1 points.

  5. 5.Linksys

    1.7%

    Held 5th. 73K estimated branded searches, -5.3% vs prior month. Share -0.1 points.

  6. 6.Google Nest Wifi

    0.34%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TP-Link and its closest rivals

Every comparison with TP-Link

How has branded search demand for TP-Link changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link worldwide fell from 2.3M to 1.9M.
  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among wi-fi router brands worldwide decreased from 47.6% to 43.9%.
  • Across the 12 months ending September 2026, TP-Link’s estimated Share of Search among wi-fi router brands worldwide peaked at 47.8% in July 2026 and was lowest at 43.9% in September 2026.
  • Across the 12 months ending September 2026, TP-Link fell from 1st to 2nd among wi-fi router brands worldwide.

How did search popularity change for wi-fi router brands worldwide in September 2026?

  1. In September 2026, ASUS overtook TP-Link to become the leader among wi-fi router brands worldwide, with 44.7% estimated Share of Search.

  2. In September 2026, TP-Link lost estimated Share of Search among wi-fi router brands worldwide, from 44.8% to 43.9%.

  3. Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Linksys worldwide fell 19.4% over 12 measured months, from 90.6K to 73K in September 2026.

  5. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.

Where does TP-Link compete?

TP-Link is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wi-fi router brands2nd of 643.9%Shown above
Home Wi-Fi router brands2nd of 544%Show ranking
Modem router brands2nd of 346.6%Show ranking
Network switch brands1st of 656%Show ranking
Mesh wifi brands1st of 560.2%Show ranking
Smart plug brands1st of 561.2%Show ranking
Range extender brands1st of 667.6%Show ranking
Smart bulb brands1st of 477.5%Show ranking

How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • router tp-link
  • tp link
  • tp link deco
  • tp link router
  • tp link smart bulb
  • tp link smart plug
  • tp-link
  • tp-link wifi router

Do you work for TP-Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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