Brandwave

Network switch brands:Which brands are most popular in search?

In August 2026, TP-Link was the most searched among network switch brands worldwide, with an estimated 2M branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link59.5%
  2. Webex15.6%
  3. Ubiquiti13.4%
  4. NETGEAR7.4%
  5. D-Link4%
  6. Zyxel0.09%

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Share of SearchLeaderboard

Compare the network switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among network switch brands worldwide, by month

Share of Search by month for TP-Link, Webex, Ubiquiti, NETGEAR, D-Link. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.TP-Link

    59.5%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.9 points.

  2. 2.Webex

    15.6%

    Held 2nd. 523K estimated branded searches, -16.5% vs prior month. Share -2.6 points.

  3. 3.Ubiquiti

    13.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.NETGEAR

    7.4%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.2 points.

  5. 5.D-Link

    4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.09%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among network switch brands worldwide?

In August 2026, TP-Link was the most searched among network switch brands worldwide, with an estimated 2M branded searches and 59.5% estimated Share of Search within this set. Webex is in 2nd place, 43.8 percentage points behind at 15.6% Share of Search.

Global network switch brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TP-Link56.5% → 59.5%59.5%Aug 202652.8%Mar 20261st
Webex18.7% → 15.6%21.4%Apr 202615.6%Aug 20262nd
Ubiquiti13.5% → 13.4%14.7%Mar 202612.6%Apr 20263rd
NETGEAR7.2% → 7.4%8%May 20267.2%Oct 20254th
D-Link4%4.4%Mar 20263.8%Apr 20265th
Zyxel0.09%0.12%Mar 20260.08%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide increased from 56.5% to 59.5%.
  • Across the 11 months ending August 2026, Webex’s estimated Share of Search among network switch brands worldwide decreased from 18.7% to 15.6%.
  • Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among network switch brands worldwide peaked at 59.5% in August 2026 and was lowest at 52.8% in March 2026.
  • Across the 11 months ending August 2026, Webex’s estimated Share of Search among network switch brands worldwide peaked at 21.4% in April 2026 and was lowest at 15.6% in August 2026.
  • Across the 11 months ending August 2026, Ubiquiti’s estimated Share of Search among network switch brands worldwide peaked at 14.7% in March 2026 and was lowest at 12.6% in April 2026.
  • Across the 11 months ending August 2026, Ubiquiti, NETGEAR, D-Link and Zyxel held steady: their estimated Share of Search among network switch brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for network switch brands worldwide in August 2026?

  1. In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.

  2. In August 2026, Webex lost estimated Share of Search among network switch brands worldwide, from 18.2% to 15.6%.

  3. Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  6. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

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