Brandwave

How popular isNETGEAR in search?

In August 2026, there were an estimated 246K branded searches for NETGEAR worldwide which is down 15.8% over the last 11 months. NETGEAR holds 7.4% estimated Share of Search among network switch brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link59.5%
  2. Webex15.6%
  3. Ubiquiti13.4%
  4. NETGEAR7.4%
  5. D-Link4%
  6. Zyxel0.09%
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Which network switch brands compete with NETGEAR?

NETGEAR against network switch brands worldwide, by month

Share of Search by month for TP-Link, Webex, Ubiquiti, NETGEAR, D-Link. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkWebexUbiquitiNETGEARD-LinkZyxel
Oct 202556.5%18.7%13.5%7.2%4%0.09%
Nov 202556.5%18.6%13.5%7.2%4%0.09%
Dec 202556.7%18.3%13.5%7.3%4%0.09%
Jan 202656.6%18.6%13.5%7.2%4%0.09%
Feb 202656.5%18.5%13.4%7.5%4%0.11%
Mar 202652.8%20.4%14.7%7.7%4.4%0.12%
Apr 202654.7%21.4%12.6%7.4%3.8%0.1%
May 202657%18%13%8%3.9%0.1%
Jun 202657.6%18.2%13.1%7.2%3.9%0.08%
Jul 202657.5%18.2%13.1%7.2%3.9%0.08%
Aug 202659.5%15.6%13.4%7.4%4%0.09%
Sep 2026——————

  1. 1.TP-Link

    59.5%

    Held 1st. 2M estimated branded searches, +0.55% vs prior month. Share +1.9 points.

  2. 2.Webex

    15.6%

    Held 2nd. 523K estimated branded searches, -16.5% vs prior month. Share -2.6 points.

  3. 3.Ubiquiti

    13.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.NETGEAR

    7.4%

    Held 4th. 246K estimated branded searches, -0.32% vs prior month. Share +0.2 points.

  5. 5.D-Link

    4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zyxel

    0.09%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NETGEAR and its closest rivals

How has branded search demand for NETGEAR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NETGEAR worldwide fell from 293K to 246K.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among network switch brands worldwide held steady, from 7.2% to 7.4%.

How did search popularity change for network switch brands worldwide in August 2026?

  1. In August 2026, TP-Link gained estimated Share of Search among network switch brands worldwide, from 57.5% to 59.5%.

  2. In August 2026, Webex lost estimated Share of Search among network switch brands worldwide, from 18.2% to 15.6%.

  3. Estimated monthly branded searches for Zyxel worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  4. Estimated monthly branded searches for D-Link worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Ubiquiti worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  6. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

Where does NETGEAR compete?

NETGEAR is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Range extender brands4th of 60.06%Show ranking
Home Wi-Fi router brands3rd of 55.5%Show ranking
Network switch brands4th of 67.4%Shown above
Mesh wifi brands4th of 57.4%Show ranking

How is NETGEAR measured?

Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • netgear
  • netgear com
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

Do you work for NETGEAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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