How popular isNETGEAR in search?
In September 2026, there were an estimated 245K branded searches for NETGEAR worldwide which is down 15.8% over the last 12 months. NETGEAR holds 6% estimated Share of Search among modem router brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which modem router brands compete with NETGEAR?
Share of Search by month for ASUS, TP-Link, NETGEAR. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | NETGEAR |
|---|---|---|---|
| Oct 2025 | 43.2% | 50.4% | 6.4% |
| Nov 2025 | 43.3% | 50.3% | 6.4% |
| Dec 2025 | 43.2% | 50.3% | 6.5% |
| Jan 2026 | 43.2% | 50.4% | 6.4% |
| Feb 2026 | 47.6% | 46.3% | 6.1% |
| Mar 2026 | 46.3% | 46.9% | 6.8% |
| Apr 2026 | 42.2% | 50.9% | 6.9% |
| May 2026 | 42% | 50.9% | 7.1% |
| Jun 2026 | 46.8% | 47.3% | 5.9% |
| Jul 2026 | 42.2% | 51.4% | 6.4% |
| Aug 2026 | 46.7% | 47.4% | 5.9% |
| Sep 2026 | 47.5% | 46.5% | 6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.5% | 2M | -0.17% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.5% | 1.9M | -3.9% | -1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6% | 245K | 0% | +0.1 points |
1.
ASUS47.5%
Moved from 2nd to 1st. 2M estimated branded searches, -0.17% vs prior month. Share +0.8 points.
2.
TP-Link46.5%
Moved from 1st to 2nd. 1.9M estimated branded searches, -3.9% vs prior month. Share -1 points.
3.
NETGEAR
6%
Held 3rd. 245K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between NETGEAR and its closest rivals
How has branded search demand for NETGEAR changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NETGEAR worldwide fell from 291K to 245K.
- Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among modem router brands worldwide peaked at 7.1% in May 2026 and was lowest at 5.9% in August 2026.
How did search popularity change for modem router brands worldwide in September 2026?
3 changes
In September 2026, ASUS overtook TP-Link to become the leader among modem router brands worldwide, with 47.5% estimated Share of Search.
In September 2026, TP-Link lost estimated Share of Search among modem router brands worldwide, from 47.4% to 46.5%.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.
Where does NETGEAR compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wi-fi router brands | 3rd of 6 | 5.6% | Show ranking |
| Home Wi-Fi router brands | 3rd of 5 | 5.6% | Show ranking |
| Modem router brands | 3rd of 3 | 6% | Shown above |
| Network switch brands | 4th of 6 | 7.2% | Show ranking |
| Mesh wifi brands | 4th of 5 | 7.7% | Show ranking |
| Range extender brands | 3rd of 6 | 8.7% | Show ranking |
| Poe switch brands | 2nd of 3 | 34.4% | Show ranking |
| Wi-fi extender brands | 1st of 3 | 50.7% | Show ranking |
How is NETGEAR measured?
Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- netgear
- netgear nighthawk
- netgear orbi
- netgear router
- netgear wifi router
- router netgear
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Is NETGEAR your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.