Brandwave

How popular isLinksys in search?

In September 2026, there were an estimated 73K branded searches for Linksys worldwide which is down 19.4% over the last 12 months. Linksys holds 2.3% estimated Share of Search among wi-fi router brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASUS83.3%
  2. eero6.1%
  3. NETGEAR6.1%
  4. Linksys2.3%
  5. TP-Link1.5%
  6. Google Nest Wifi0.67%
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Which wi-fi router brands compete with Linksys?

Linksys against wi-fi router brands worldwide, by month

Share of Search by month for ASUS, eero, NETGEAR, Linksys. The figures are in the table below the chart.

View monthly share of search table
MonthASUSeeroNETGEARLinksysTP-LinkGoogle Nest Wifi
Oct 202581.2%6%7.3%2.7%1.8%0.99%
Nov 202581.2%6%7.3%2.7%1.8%0.99%
Dec 202581.2%6%7.3%2.7%1.8%0.99%
Jan 202681.2%6%7.3%2.7%1.8%0.99%
Feb 202683.8%5%6.2%2.3%1.9%0.83%
Mar 202681.4%6%7.3%2.7%1.8%0.8%
Apr 202679.9%7.2%7.2%2.6%2.2%0.96%
May 202680.2%7.2%7.2%2.6%1.8%0.97%
Jun 202683.2%6.1%6.1%2.2%1.5%0.82%
Jul 202678.6%8.6%7.1%2.6%2.1%0.95%
Aug 202683%6.1%6.1%2.2%1.8%0.67%
Sep 202683.3%6.1%6.1%2.3%1.5%0.67%

  1. 1.ASUS

    83.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.eero

    6.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.NETGEAR

    6.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Linksys

    2.3%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TP-Link

    1.5%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  6. 6.Google Nest Wifi

    0.67%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Linksys and its closest rivals

Every comparison with Linksys

How has branded search demand for Linksys changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Linksys worldwide fell from 90.6K to 73K.
  • Across the 12 months ending September 2026, Linksys’ estimated Share of Search among wi-fi router brands worldwide held steady, from 2.7% to 2.3%.

How did search popularity change for wi-fi router brands worldwide in September 2026?

  1. Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  2. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Linksys compete?

Linksys is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home Wi-Fi router brands5th of 51.7%Show ranking
Wi-fi router brands4th of 62.3%Shown above
Range extender brands5th of 65.3%Show ranking
Wi-fi extender brands3rd of 315.5%Show ranking

How is Linksys measured?

Brandwave collects information about searches that people make online using Linksys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • linksys
  • linksys router
  • linksys velop
  • linksys wifi router

Do you work for Linksys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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