Google Nest Wifi vs Linksys:Which is searched more?
In September 2026, Linksys had more branded searches than Google Nest Wifi among wi-fi router brands worldwide. Linksys was estimated to have 73K branded searches compared to Google Nest Wifi’s 14.8K, and held a 1.7% Share of Search versus Google Nest Wifi’s 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Nest Wifi or Linksys?
Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Linksys, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | NETGEAR | eero | Linksys | Google Nest Wifi |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 47.6% | 6% | 3.4% | 1.9% | 0.46% |
| Nov 2025 | 40.7% | 47.6% | 6% | 3.4% | 1.9% | 0.46% |
| Dec 2025 | 40.6% | 47.6% | 6.1% | 3.4% | 1.8% | 0.46% |
| Jan 2026 | 40.6% | 47.6% | 6.1% | 3.4% | 1.9% | 0.46% |
| Feb 2026 | 45% | 44% | 5.8% | 3.1% | 1.8% | 0.42% |
| Mar 2026 | 43.5% | 44.2% | 6.4% | 3.6% | 2% | 0.4% |
| Apr 2026 | 39.6% | 47.8% | 6.4% | 3.9% | 1.9% | 0.44% |
| May 2026 | 39.3% | 47.8% | 6.7% | 3.9% | 1.9% | 0.44% |
| Jun 2026 | 44% | 44.6% | 5.5% | 3.7% | 1.7% | 0.41% |
| Jul 2026 | 39.2% | 47.8% | 5.9% | 4.7% | 1.9% | 0.44% |
| Aug 2026 | 43.9% | 44.8% | 5.5% | 3.7% | 1.7% | 0.33% |
| Sep 2026 | 44.7% | 43.9% | 5.6% | 3.8% | 1.7% | 0.34% |
How has the Google Nest Wifi and Linksys comparison changed over the last 12 months?
3 findings
- Linksys was ahead of Google Nest Wifi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among wi-fi router brands worldwide moved from 0.46% to 0.34%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Linksys’ estimated Share of Search among wi-fi router brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 90.6K to 73K.
How did search popularity change for wi-fi router brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Linksys worldwide fell 19.4% over 12 measured months, from 90.6K to 73K in September 2026.
Other head-to-heads among wi-fi router brands
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest Wifi’s and Linksys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest Wifi
1 branded search term
- google nest wifi
Linksys
4 branded search terms
- linksys
- linksys router
- linksys velop
- linksys wifi router
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