How popular isGoogle Nest Wifi in search?

In September 2026, there were an estimated 14.8K branded searches for Google Nest Wifi worldwide which is down 33.3% over the last 12 months. Google Nest Wifi holds 0.34% estimated Share of Search among Wi-Fi router brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Google Nest Wifi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which Wi-Fi router brands compete with Google Nest Wifi?

Google Nest Wifi against Wi-Fi router brands worldwide, by month

Month	ASUS	TP-Link	NETGEAR	eero	Linksys	Google Nest Wifi
Oct 2025	40.8%	47.5%	6%	3.4%	1.9%	0.46%
Nov 2025	40.8%	47.5%	6%	3.4%	1.9%	0.46%
Dec 2025	40.7%	47.4%	6.1%	3.4%	1.8%	0.46%
Jan 2026	40.7%	47.5%	6.1%	3.4%	1.9%	0.46%
Feb 2026	45%	43.9%	5.8%	3.1%	1.8%	0.42%
Mar 2026	43.6%	44.1%	6.4%	3.6%	2%	0.4%
Apr 2026	39.6%	47.7%	6.5%	3.9%	1.9%	0.44%
May 2026	39.4%	47.7%	6.7%	3.9%	1.9%	0.44%
Jun 2026	44.1%	44.5%	5.5%	3.7%	1.7%	0.41%
Jul 2026	39.3%	47.8%	5.9%	4.7%	1.9%	0.44%
Aug 2026	44%	44.7%	5.5%	3.7%	1.7%	0.33%
Sep 2026	44.8%	43.8%	5.6%	3.8%	1.7%	0.34%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	ASUS	44.8%	2M	-0.17%	+0.8 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	TP-Link	43.8%	1.9M	-3.9%	-0.9 pointsmoved from 1st to 2nd
3, held 3rd	NETGEAR	5.6%	245K	0%	+0.1 points
4, held 4th	eero Amazon	3.8%	165K	+0.02%	+0.1 points
5, held 5th	Linksys	1.7%	73K	-5.3%	-0.1 points
6, held 6th	Google Nest Wifi Google	0.34%	14.8K	0%	0 points

1.ASUS
44.8%
Moved from 2nd to 1st. 2M estimated branded searches, -0.17% vs prior month. Share +0.8 points.
2.TP-Link
43.8%
Moved from 1st to 2nd. 1.9M estimated branded searches, -3.9% vs prior month. Share -0.9 points.
3.NETGEAR
5.6%
Held 3rd. 245K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.eero
3.8%
Held 4th. 165K estimated branded searches, +0.02% vs prior month. Share +0.1 points.
5.Linksys
1.7%
Held 5th. 73K estimated branded searches, -5.3% vs prior month. Share -0.1 points.
6.Google Nest Wifi
0.34%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Nest Wifi and its closest rivals

Every comparison with Google Nest Wifi

5 comparisons

How has branded search demand for Google Nest Wifi changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest Wifi worldwide fell from 22.2K to 14.8K.
Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands worldwide held steady, from 0.46% to 0.34%.

How did search popularity change for Wi-Fi router brands worldwide in September 2026?

5 changes

In September 2026, ASUS overtook TP-Link to become the leader among Wi-Fi router brands worldwide, with 44.8% estimated Share of Search.
In September 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands worldwide, from 44.7% to 43.8%.
Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Linksys worldwide fell 19.4% over 12 measured months, from 90.6K to 73K in September 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.

How is Google Nest Wifi measured?

Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term