ASUS vs Google Nest Wifi:Which is searched more?
In September 2026, ASUS had more branded searches than Google Nest Wifi among wi-fi router brands worldwide. ASUS was estimated to have 1.8M branded searches compared to Google Nest Wifi’s 14.8K, and held an 83.3% Share of Search versus Google Nest Wifi’s 0.67%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or Google Nest Wifi?
Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ASUS, Google Nest Wifi. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | eero | NETGEAR | Linksys | TP-Link | Google Nest Wifi |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Nov 2025 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Dec 2025 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Jan 2026 | 81.2% | 6% | 7.3% | 2.7% | 1.8% | 0.99% |
| Feb 2026 | 83.8% | 5% | 6.2% | 2.3% | 1.9% | 0.83% |
| Mar 2026 | 81.4% | 6% | 7.3% | 2.7% | 1.8% | 0.8% |
| Apr 2026 | 79.9% | 7.2% | 7.2% | 2.6% | 2.2% | 0.96% |
| May 2026 | 80.2% | 7.2% | 7.2% | 2.6% | 1.8% | 0.97% |
| Jun 2026 | 83.2% | 6.1% | 6.1% | 2.2% | 1.5% | 0.82% |
| Jul 2026 | 78.6% | 8.6% | 7.1% | 2.6% | 2.1% | 0.95% |
| Aug 2026 | 83% | 6.1% | 6.1% | 2.2% | 1.8% | 0.67% |
| Sep 2026 | 83.3% | 6.1% | 6.1% | 2.3% | 1.5% | 0.67% |
How has the ASUS and Google Nest Wifi comparison changed over the last 12 months?
3 findings
- ASUS was ahead of Google Nest Wifi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among wi-fi router brands worldwide moved from 81.2% to 83.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among wi-fi router brands worldwide moved from 0.99% to 0.67%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for wi-fi router brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Other head-to-heads among wi-fi router brands
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and Google Nest Wifi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASUS
1 branded search term
- asus
Google Nest Wifi
1 branded search term
- google nest wifi
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