How popular isGoogle Nest Wifi in search?

In September 2026, there were an estimated 14.8K branded searches for Google Nest Wifi worldwide which is down 33.3% over the last 12 months. Google Nest Wifi holds 0.67% estimated Share of Search among wi-fi router brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which wi-fi router brands compete with Google Nest Wifi?

Google Nest Wifi against wi-fi router brands worldwide, by month

Month	ASUS	eero	NETGEAR	Linksys	TP-Link	Google Nest Wifi
Oct 2025	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Nov 2025	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Dec 2025	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Jan 2026	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Feb 2026	83.8%	5%	6.2%	2.3%	1.9%	0.83%
Mar 2026	81.4%	6%	7.3%	2.7%	1.8%	0.8%
Apr 2026	79.9%	7.2%	7.2%	2.6%	2.2%	0.96%
May 2026	80.2%	7.2%	7.2%	2.6%	1.8%	0.97%
Jun 2026	83.2%	6.1%	6.1%	2.2%	1.5%	0.82%
Jul 2026	78.6%	8.6%	7.1%	2.6%	2.1%	0.95%
Aug 2026	83%	6.1%	6.1%	2.2%	1.8%	0.67%
Sep 2026	83.3%	6.1%	6.1%	2.3%	1.5%	0.67%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ASUS	83.3%	1.8M	0%	+0.3 points
2, held 2nd	eero Amazon	6.1%	135K	0%	0 points
3, held 3rd	NETGEAR	6.1%	135K	0%	0 points
4, held 4th	Linksys	2.3%	49.5K	0%	0 points
5, held 5th	TP-Link	1.5%	33.1K	-18.3%	-0.3 points
6, held 6th	Google Nest Wifi Google	0.67%	14.8K	0%	0 points

1.ASUS
83.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.eero
6.1%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.NETGEAR
6.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.Linksys
2.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.TP-Link
1.5%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
6.Google Nest Wifi
0.67%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Nest Wifi and its closest rivals

Every comparison with Google Nest Wifi

7 comparisons

How has branded search demand for Google Nest Wifi changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest Wifi worldwide fell from 22.2K to 14.8K.
Across the 12 months ending September 2026, Google Nest Wifi’s estimated Share of Search among wi-fi router brands worldwide held steady, from 0.99% to 0.67%.

How did search popularity change for wi-fi router brands worldwide in September 2026?

4 changes

Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does Google Nest Wifi compete?

Google Nest Wifi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Wi-fi router brands	6th of 6	0.67%	Shown above
Range extender brands	6th of 6	1.6%	Show ranking

How is Google Nest Wifi measured?

Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term