How popular isASUS in search?
In September 2026, there were an estimated 2M branded searches for ASUS worldwide which held steady over the last 12 months. ASUS holds 44.8% estimated Share of Search among Wi-Fi router brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
ASUS44.8%
TP-Link43.8%NETGEAR5.6%
eero3.8%
Linksys1.7%
Google Nest Wifi0.34%
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Which Wi-Fi router brands compete with ASUS?
Share of Search by month for ASUS, TP-Link, NETGEAR, eero. The figures are in the table below the chart.
View monthly share of search table
| Month | ASUS | TP-Link | NETGEAR | eero | Linksys | Google Nest Wifi |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 47.5% | 6% | 3.4% | 1.9% | 0.46% |
| Nov 2025 | 40.8% | 47.5% | 6% | 3.4% | 1.9% | 0.46% |
| Dec 2025 | 40.7% | 47.4% | 6.1% | 3.4% | 1.8% | 0.46% |
| Jan 2026 | 40.7% | 47.5% | 6.1% | 3.4% | 1.9% | 0.46% |
| Feb 2026 | 45% | 43.9% | 5.8% | 3.1% | 1.8% | 0.42% |
| Mar 2026 | 43.6% | 44.1% | 6.4% | 3.6% | 2% | 0.4% |
| Apr 2026 | 39.6% | 47.7% | 6.5% | 3.9% | 1.9% | 0.44% |
| May 2026 | 39.4% | 47.7% | 6.7% | 3.9% | 1.9% | 0.44% |
| Jun 2026 | 44.1% | 44.5% | 5.5% | 3.7% | 1.7% | 0.41% |
| Jul 2026 | 39.3% | 47.8% | 5.9% | 4.7% | 1.9% | 0.44% |
| Aug 2026 | 44% | 44.7% | 5.5% | 3.7% | 1.7% | 0.33% |
| Sep 2026 | 44.8% | 43.8% | 5.6% | 3.8% | 1.7% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.8% | 2M | -0.17% | +0.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.8% | 1.9M | -3.9% | -0.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 5.6% | 245K | 0% | +0.1 points | |
| 4, held 4th | 3.8% | 165K | +0.02% | +0.1 points | |
| 5, held 5th | 1.7% | 73K | -5.3% | -0.1 points | |
| 6, held 6th | 0.34% | 14.8K | 0% | 0 points |
1.
ASUS44.8%
Moved from 2nd to 1st. 2M estimated branded searches, -0.17% vs prior month. Share +0.8 points.
2.
TP-Link43.8%
Moved from 1st to 2nd. 1.9M estimated branded searches, -3.9% vs prior month. Share -0.9 points.
3.
5.6%
Held 3rd. 245K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
eero3.8%
Held 4th. 165K estimated branded searches, +0.02% vs prior month. Share +0.1 points.
5.
Linksys1.7%
Held 5th. 73K estimated branded searches, -5.3% vs prior month. Share -0.1 points.
0.34%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between ASUS and its closest rivals
Every comparison with ASUS
23 comparisons
- Apple MacBook vs ASUS
- ASUS vs Dell
- ASUS vs Lenovo
- ASUS vs Nintendo Switch
- ASUS vs Sony
- ASUS vs Xbox
- ASUS vs TP-Link
- AMD vs ASUS
- ASUS vs MSI
- ASUS vs Razer
- ASUS vs Corsair
- ASUS vs Intel
- ASUS vs Valve
- ASUS vs LG
- ASUS vs Microsoft Surface
- ASUS vs Samsung
- ASUS vs NVIDIA
- ASUS vs HP
- ASUS vs NETGEAR
- ASUS vs BenQ
- ASUS vs eero
- ASUS vs Linksys
- ASUS vs Google Nest Wifi
How has branded search demand for ASUS changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among Wi-Fi router brands worldwide increased from 40.8% to 44.8%.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among Wi-Fi router brands worldwide peaked at 45% in February 2026 and was lowest at 39.3% in July 2026.
- Across the 12 months ending September 2026, ASUS rose from 2nd to 1st among Wi-Fi router brands worldwide.
How did search popularity change for Wi-Fi router brands worldwide in September 2026?
5 changes
In September 2026, ASUS overtook TP-Link to become the leader among Wi-Fi router brands worldwide, with 44.8% estimated Share of Search.
In September 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands worldwide, from 44.7% to 43.8%.
Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Linksys worldwide fell 19.4% over 12 measured months, from 90.6K to 73K in September 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 12 measured months, from 291K to 245K in September 2026.
Where does ASUS compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gaming console brands | 4th of 5 | 10.7% | Show ranking |
| Laptop brands | 4th of 7 | 12.2% | Show ranking |
| External Monitor brands | 3rd of 5 | 20.3% | Show ranking |
| Portable Monitor brands | 3rd of 5 | 20.3% | Show ranking |
| Computer chip and graphics card brands | 1st of 6 | 30.4% | Show ranking |
| Computer monitor brands | 2nd of 5 | 37% | Show ranking |
| Wi-Fi router brands | 1st of 6 | 44.8% | Shown above |
| Home Wi-Fi router brands | 1st of 5 | 44.9% | Show ranking |
| Modem Router brands | 1st of 3 | 47.5% | Show ranking |
How is ASUS measured?
Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- asus
- asus router
- asus wifi router
- asus zenwifi
- router asus
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