Brandwave

How popular isASUS in search?

In September 2026, people searched for ASUS by name about 2 million times worldwide, about the same as the previous year. These searches made up 36% of all global curved monitor brand searches, placing ASUS first out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. ASUS36%
  2. Dell32.1%
  3. MSI19.7%
  4. Alienware8.8%
  5. Samsung3%
  6. LG0.36%
  7. HP0.07%
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Which curved monitor brands compete with ASUS?

ASUS against curved monitor brands worldwide, by month

Share of searches by month for ASUS, Dell, MSI, Alienware, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSDellMSIAlienwareSamsungLGHP
Oct 202532.4%34.8%21.6%8%2.7%0.39%0.08%
Nov 202529.6%38.4%19.7%8.9%3%0.44%0.07%
Dec 202532.4%34.8%21.6%8%2.7%0.39%0.06%
Jan 202632.4%34.8%21.6%8%2.7%0.39%0.08%
Feb 202636.4%32.5%19.9%7.3%3.5%0.44%0.07%
Mar 202634.1%36.6%18.6%6.9%3.3%0.41%0.07%
Apr 202632.1%34.9%21.4%7.9%3.2%0.47%0.08%
May 202629.6%38.3%19.7%8.9%3%0.44%0.06%
Jun 202631.5%33.4%25.8%6.3%2.6%0.38%0.05%
Jul 202627.2%29.2%33.2%6.7%3.2%0.4%0.07%
Aug 202636.4%32.5%19.9%7.3%3.5%0.44%0.07%
Sep 202636%32.1%19.7%8.8%3%0.36%0.07%

  1. 1.ASUS

    36%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Dell

    32.1%

    Held 2nd. 1.6M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.MSI

    19.7%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Alienware

    8.8%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  5. 5.Samsung

    3%

    Held 5th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  6. 6.LG

    0.36%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  7. 7.HP

    0.07%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ASUS and its closest rivals

Every comparison with ASUS

36 comparisons

How has branded search demand for ASUS changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 12 months ending September 2026, ASUS’s share of searches among curved monitor brands worldwide increased from 32.4% to 36%.
  • Across the 12 months ending September 2026, ASUS’s share of searches among curved monitor brands worldwide peaked at 36.4% in February 2026 and was lowest at 27.2% in July 2026.
  • Across the 12 months ending September 2026, ASUS rose from 2nd to 1st among curved monitor brands worldwide.

How did search popularity change for curved monitor brands worldwide in September 2026?

6 changes

  1. In September 2026, Alienware gained share of searches among curved monitor brands worldwide, from 7.3% to 8.8%.

  2. In September 2026, Samsung lost share of searches among curved monitor brands worldwide, from 3.5% to 3%.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for HP worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

  6. Estimated monthly branded searches for Dell worldwide fell 16.8% over 12 measured months, from 2M to 1.6M in September 2026.

How are ASUS’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asus
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus
  • zenwifi

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How the Brand Demand Index is measured

Where does ASUS compete?

ASUS is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming console brands4th of 59.1%Show ranking
Laptop brands4th of 810.6%Show ranking
External monitor brands3rd of 620.4%Show ranking
Portable monitor brands3rd of 720.5%Show ranking
Computer chip and graphics card brands1st of 629.2%Show ranking
Routers brands1st of 835.5%Show ranking
Curved monitor brands1st of 736%Shown above
Computer monitor brands1st of 638.9%Show ranking
Wi-fi router brands1st of 644.8%Show ranking
Wi-fi extender brands1st of 550.1%Show ranking
Modem router brands1st of 590.7%Show ranking
Mesh wifi brands6th of 61.1%Show ranking
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