Gaming console brands:Which brands are most popular in search?
In August 2026, Xbox was the most searched among gaming console brands worldwide, with an estimated 7.5M branded searches and 46.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Xbox46.5%
Nintendo Switch20.8%
Sony17%
ASUS12.2%- Valve3.4%
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Share of SearchLeaderboard
Compare the games console brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Nintendo Switch, Sony, ASUS, Valve. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | Sony | ASUS | Valve |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 25% | 13.7% | 12.2% | 3.4% |
| Nov 2025 | 46% | 25.2% | 13.8% | 10% | 5% |
| Dec 2025 | 47.1% | 25.7% | 14.1% | 10.2% | 2.8% |
| Jan 2026 | 46.1% | 20.6% | 16.9% | 12.3% | 4.1% |
| Feb 2026 | 45% | 20.1% | 16.5% | 14.4% | 4% |
| Mar 2026 | 38.6% | 31.5% | 14.1% | 12.4% | 3.5% |
| Apr 2026 | 44.1% | 24.1% | 16.1% | 11.7% | 4% |
| May 2026 | 41.8% | 27.9% | 15.3% | 11.2% | 3.8% |
| Jun 2026 | 48% | 21.5% | 14.4% | 12.6% | 3.5% |
| Jul 2026 | 49.4% | 18.1% | 18.1% | 10.8% | 3.6% |
| Aug 2026 | 46.5% | 20.8% | 17% | 12.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 7.5M | 0% | -2.9 points | |
| 2, held 2nd | 20.8% | 3.4M | +22.3% | +2.7 points | |
| 3, held 3rd | 17% | 2.7M | 0% | -1.1 points | |
| 4, held 4th | 12.2% | 2M | +20.4% | +1.4 points | |
| 5, held 5th | 3.4% | 550K | 0% | -0.2 points |
1.
Xbox46.5%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.9 points.
20.8%
Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
Sony17%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
ASUS12.2%
Held 4th. 2M estimated branded searches, +20.4% vs prior month. Share +1.4 points.
5.Valve
3.4%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Xbox vs Nintendo Switch: compare search popularity
- Xbox vs Sony: compare search popularity
- Xbox vs ASUS: compare search popularity
- Xbox vs Valve: compare search popularity
- Nintendo Switch vs Sony: compare search popularity
- Nintendo Switch vs ASUS: compare search popularity
- Nintendo Switch vs Valve: compare search popularity
- Sony vs ASUS: compare search popularity
- Sony vs Valve: compare search popularity
- ASUS vs Valve: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gaming console brands worldwide?
5 brands
In August 2026, Xbox was the most searched among gaming console brands worldwide, with an estimated 7.5M branded searches and 46.5% estimated Share of Search within this set. Nintendo Switch is in 2nd place, 25.7 percentage points behind at 20.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Xbox | 45.8% → 46.5% | 49.4%Jul 2026 | 38.6%Mar 2026 | 1st |
| Nintendo Switch | 25% → 20.8% | 31.5%Mar 2026 | 18.1%Jul 2026 | 2nd |
| Sony | 13.7% → 17% | 18.1%Jul 2026 | 13.7%Oct 2025 | 3rd |
| ASUS | 12.2% | 14.4%Feb 2026 | 10%Nov 2025 | 4th |
| Valve | 3.4% | 5%Nov 2025 | 2.8%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide increased from 45.8% to 46.5%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide decreased from 25% to 20.8%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide increased from 13.7% to 17%.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide peaked at 49.4% in July 2026 and was lowest at 38.6% in March 2026.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide peaked at 31.5% in March 2026 and was lowest at 18.1% in July 2026.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide peaked at 18.1% in July 2026 and was lowest at 13.7% in October 2025.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among gaming console brands worldwide peaked at 14.4% in February 2026 and was lowest at 10% in November 2025.
- Across the 11 months ending August 2026, Valve’s estimated Share of Search among gaming console brands worldwide peaked at 5% in November 2025 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, ASUS and Valve held steady: their estimated Share of Search among gaming console brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for gaming console brands worldwide in August 2026?
4 changes
In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%.
In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.
In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%.
In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.
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