ASUS vs Sony:Which is more popular by branded search?
In August 2026, Sony had more branded searches than ASUS among gaming console brands worldwide. Sony was estimated to have 2.7M branded searches compared to ASUS’s 2M, and held a 17% Share of Search versus ASUS’s 12.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ASUS or Sony?
Compare the games console brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, ASUS. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | Sony | ASUS | Valve |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 25% | 13.7% | 12.2% | 3.4% |
| Nov 2025 | 46% | 25.2% | 13.8% | 10% | 5% |
| Dec 2025 | 47.1% | 25.7% | 14.1% | 10.2% | 2.8% |
| Jan 2026 | 46.1% | 20.6% | 16.9% | 12.3% | 4.1% |
| Feb 2026 | 45% | 20.1% | 16.5% | 14.4% | 4% |
| Mar 2026 | 38.6% | 31.5% | 14.1% | 12.4% | 3.5% |
| Apr 2026 | 44.1% | 24.1% | 16.1% | 11.7% | 4% |
| May 2026 | 41.8% | 27.9% | 15.3% | 11.2% | 3.8% |
| Jun 2026 | 48% | 21.5% | 14.4% | 12.6% | 3.5% |
| Jul 2026 | 49.4% | 18.1% | 18.1% | 10.8% | 3.6% |
| Aug 2026 | 46.5% | 20.8% | 17% | 12.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the ASUS and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of ASUS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among gaming console brands worldwide held steady at 12.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide moved from 13.7% to 17%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for gaming console brands worldwide in August 2026?
2 changes
In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.
In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.
How each brand is measured
Brandwave collects information about searches that people make online using ASUS’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.