Brandwave

How popular isASUS in search?

In August 2026, there were an estimated 2M branded searches for ASUS worldwide which held steady over the last 11 months. ASUS holds 12.2% estimated Share of Search among gaming console brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox46.5%
  2. Nintendo Switch20.8%
  3. Sony17%
  4. ASUS12.2%
  5. Valve3.4%
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Which gaming console brands compete with ASUS?

ASUS against gaming console brands worldwide, by month

Share of Search by month for Xbox, Nintendo Switch, Sony, ASUS, Valve. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchSonyASUSValve
Oct 202545.8%25%13.7%12.2%3.4%
Nov 202546%25.2%13.8%10%5%
Dec 202547.1%25.7%14.1%10.2%2.8%
Jan 202646.1%20.6%16.9%12.3%4.1%
Feb 202645%20.1%16.5%14.4%4%
Mar 202638.6%31.5%14.1%12.4%3.5%
Apr 202644.1%24.1%16.1%11.7%4%
May 202641.8%27.9%15.3%11.2%3.8%
Jun 202648%21.5%14.4%12.6%3.5%
Jul 202649.4%18.1%18.1%10.8%3.6%
Aug 202646.5%20.8%17%12.2%3.4%
Sep 2026—————

  1. 1.Xbox

    46.5%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Nintendo Switch

    20.8%

    Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  3. 3.Sony

    17%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.ASUS

    12.2%

    Held 4th. 2M estimated branded searches, +20.4% vs prior month. Share +1.4 points.

  5. 5.Valve

    3.4%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between ASUS and its closest rivals

How has branded search demand for ASUS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ASUS worldwide held steady at 2M.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among gaming console brands worldwide peaked at 14.4% in February 2026 and was lowest at 10% in November 2025.

How did search popularity change for gaming console brands worldwide in August 2026?

  1. In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%.

  2. In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.

  3. In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%.

  4. In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.

Where does ASUS compete?

ASUS is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming console brands4th of 512.2%Shown above
Laptop brands3rd of 517.5%Show ranking
Home Wi-Fi router brands2nd of 544.2%Show ranking
Computer monitor brands1st of 553%Show ranking

How is ASUS measured?

Brandwave collects information about searches that people make online using ASUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • asus
  • asus com
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus

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How the Brand Demand Index is measured

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