Home Wi-Fi router brands:Which brands are most popular in search?
In August 2026, TP-Link was the most searched among home Wi-Fi router brands worldwide, with an estimated 2M branded searches and 44.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offer wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link, ASUS, NETGEAR, eero. The figures are in the table below the chart.
View monthly share of search table
| Month | TP-Link | ASUS | NETGEAR | eero | Linksys |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 41% | 6% | 3.4% | 1.9% |
| Nov 2025 | 47.6% | 41.1% | 6.1% | 3.4% | 1.9% |
| Dec 2025 | 47.6% | 41% | 6.2% | 3.4% | 1.8% |
| Jan 2026 | 47.6% | 41% | 6.1% | 3.4% | 1.9% |
| Feb 2026 | 44% | 45.3% | 5.8% | 3.1% | 1.8% |
| Mar 2026 | 44.2% | 43.8% | 6.4% | 3.6% | 2% |
| Apr 2026 | 47.8% | 39.9% | 6.5% | 3.9% | 1.9% |
| May 2026 | 47.9% | 39.7% | 6.7% | 3.9% | 1.9% |
| Jun 2026 | 44.6% | 44.3% | 5.6% | 3.7% | 1.7% |
| Jul 2026 | 47.9% | 39.5% | 6% | 4.7% | 1.9% |
| Aug 2026 | 44.8% | 44.2% | 5.5% | 3.7% | 1.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 2M | +0.55% | -3.1 points | |
| 2, held 2nd | 44.2% | 2M | +20.4% | +4.7 points | |
| 3, held 3rd | 5.5% | 246K | -0.32% | -0.4 points | |
| 4, held 4th | 3.7% | 166K | -15.3% | -1 points | |
| 5, held 5th | 1.7% | 77.3K | -0.14% | -0.1 points |
1.
TP-Link44.8%
held 1st · 2M estimated branded searches · +0.55% vs prior month · -3.1 points
2.
ASUS44.2%
held 2nd · 2M estimated branded searches · +20.4% vs prior month · +4.7 points
3.
NETGEAR
5.5%
held 3rd · 246K estimated branded searches · -0.32% vs prior month · -0.4 points
4.
eero3.7%
held 4th · 166K estimated branded searches · -15.3% vs prior month · -1 points
5.
Linksys1.7%
held 5th · 77.3K estimated branded searches · -0.14% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among home Wi-Fi router brands worldwide?
5 brands
In August 2026, TP-Link was the most searched among home Wi-Fi router brands worldwide, with an estimated 2M branded searches and 44.8% estimated Share of Search within this set. ASUS is in 2nd place, 0.5 percentage points behind at 44.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| TP-Link | 47.7% → 44.8% | 47.9%Jul 2026 | 44%Feb 2026 | 1st |
| ASUS | 41% → 44.2% | 45.3%Feb 2026 | 39.5%Jul 2026 | 2nd |
| NETGEAR | 6% → 5.5% | 6.7%May 2026 | 5.5%Aug 2026 | 3rd |
| eero | 3.4% → 3.7% | 4.7%Jul 2026 | 3.1%Feb 2026 | 4th |
| Linksys | 1.9% → 1.7% | 2%Mar 2026 | 1.7%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide decreased from 47.7% to 44.8%.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide increased from 41% to 44.2%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 47.9% in July 2026 and was lowest at 44% in February 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 45.3% in February 2026 and was lowest at 39.5% in July 2026.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 6.7% in May 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 4.7% in July 2026 and was lowest at 3.1% in February 2026.
- Across the 11 months ending August 2026, NETGEAR, eero and Linksys held steady: their estimated Share of Search among home Wi-Fi router brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for home Wi-Fi router brands worldwide in August 2026?
5 changes
In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.
In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.
Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.
Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.
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