Brandwave

How popular isNETGEAR in search?

In August 2026, there were an estimated 246K branded searches for NETGEAR worldwide which is down 15.8% over the last 11 months. NETGEAR holds 5.5% estimated Share of Search among home Wi-Fi router brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TP-Link44.8%
  2. ASUS44.2%
  3. NETGEAR5.5%
  4. eero3.7%
  5. Linksys1.7%
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Which home Wi-Fi router brands compete with NETGEAR?

NETGEAR against home Wi-Fi router brands worldwide, by month

Share of Search by month for TP-Link, ASUS, NETGEAR, eero. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkASUSNETGEAReeroLinksys
Oct 202547.7%41%6%3.4%1.9%
Nov 202547.6%41.1%6.1%3.4%1.9%
Dec 202547.6%41%6.2%3.4%1.8%
Jan 202647.6%41%6.1%3.4%1.9%
Feb 202644%45.3%5.8%3.1%1.8%
Mar 202644.2%43.8%6.4%3.6%2%
Apr 202647.8%39.9%6.5%3.9%1.9%
May 202647.9%39.7%6.7%3.9%1.9%
Jun 202644.6%44.3%5.6%3.7%1.7%
Jul 202647.9%39.5%6%4.7%1.9%
Aug 202644.8%44.2%5.5%3.7%1.7%
Sep 2026—————

  1. 1.TP-Link

    44.8%

    held 1st · 2M estimated branded searches · +0.55% vs prior month · -3.1 points

  2. 2.ASUS

    44.2%

    held 2nd · 2M estimated branded searches · +20.4% vs prior month · +4.7 points

  3. 3.NETGEAR

    5.5%

    held 3rd · 246K estimated branded searches · -0.32% vs prior month · -0.4 points

  4. 4.eero

    3.7%

    held 4th · 166K estimated branded searches · -15.3% vs prior month · -1 points

  5. 5.Linksys

    1.7%

    held 5th · 77.3K estimated branded searches · -0.14% vs prior month · -0.1 points

Compare search popularity between NETGEAR and its closest rivals

How has branded search demand for NETGEAR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NETGEAR worldwide fell from 293K to 246K.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among home Wi-Fi router brands worldwide peaked at 6.7% in May 2026 and was lowest at 5.5% in August 2026.

How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

  1. In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.

  2. In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.

  3. In August 2026, eero lost estimated Share of Search among home Wi-Fi router brands worldwide, from 4.7% to 3.7%.

  4. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

  5. Estimated monthly branded searches for Linksys worldwide fell 15% over 11 measured months, from 90.9K to 77.3K in August 2026.

How is NETGEAR measured?

Brandwave collects information about searches that people make online using NETGEAR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • netgear
  • netgear com
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

Do you work for NETGEAR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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