Brandwave

ASUS vs NETGEAR:Which is more popular by branded search?

In August 2026, ASUS had more branded searches than NETGEAR among home Wi-Fi router brands worldwide. ASUS was estimated to have 2M branded searches compared to NETGEAR’s 246K, and held a 44.2% Share of Search versus NETGEAR’s 5.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among home Wi-Fi router brands worldwide in August 2026Which is more popular in search, ASUS or NETGEAR?
ASUS44.2%2M searches
vs
NETGEAR5.5%246K searches

Follow ASUS vs NETGEAR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, ASUS or NETGEAR?

Compare brands that offer wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and NETGEAR among home Wi-Fi router brands worldwide, by month

Share of Search by month for ASUS, NETGEAR. The figures are in the table below the chart.

View monthly share of search table
MonthTP-LinkASUSNETGEAReeroLinksys
Oct 202547.7%41%6%3.4%1.9%
Nov 202547.6%41.1%6.1%3.4%1.9%
Dec 202547.6%41%6.2%3.4%1.8%
Jan 202647.6%41%6.1%3.4%1.9%
Feb 202644%45.3%5.8%3.1%1.8%
Mar 202644.2%43.8%6.4%3.6%2%
Apr 202647.8%39.9%6.5%3.9%1.9%
May 202647.9%39.7%6.7%3.9%1.9%
Jun 202644.6%44.3%5.6%3.7%1.7%
Jul 202647.9%39.5%6%4.7%1.9%
Aug 202644.8%44.2%5.5%3.7%1.7%
Sep 2026—————

How has the ASUS and NETGEAR comparison changed over the last 12 months?

  • ASUS was ahead of NETGEAR in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 41% to 44.2%, and its estimated monthly branded searches held steady at 2M.
  • Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 6% to 5.5%, and its estimated monthly branded searches moved from 293K to 246K.

How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

  1. In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

6 branded search terms

  • asus
  • asus com
  • asus router
  • asus wifi router
  • asus zenwifi
  • router asus

NETGEAR

7 branded search terms

  • netgear
  • netgear com
  • netgear nighthawk
  • netgear orbi
  • netgear router
  • netgear wifi router
  • router netgear

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.