How popular iseero in search?

In September 2026, there were an estimated 165K branded searches for eero worldwide which held steady over the last 12 months. eero holds 6.1% estimated Share of Search among wi-fi router brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which wi-fi router brands compete with eero?

eero against wi-fi router brands worldwide, by month

Month	ASUS	eero	NETGEAR	Linksys	TP-Link	Google Nest Wifi
Oct 2025	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Nov 2025	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Dec 2025	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Jan 2026	81.2%	6%	7.3%	2.7%	1.8%	0.99%
Feb 2026	83.8%	5%	6.2%	2.3%	1.9%	0.83%
Mar 2026	81.4%	6%	7.3%	2.7%	1.8%	0.8%
Apr 2026	79.9%	7.2%	7.2%	2.6%	2.2%	0.96%
May 2026	80.2%	7.2%	7.2%	2.6%	1.8%	0.97%
Jun 2026	83.2%	6.1%	6.1%	2.2%	1.5%	0.82%
Jul 2026	78.6%	8.6%	7.1%	2.6%	2.1%	0.95%
Aug 2026	83%	6.1%	6.1%	2.2%	1.8%	0.67%
Sep 2026	83.3%	6.1%	6.1%	2.3%	1.5%	0.67%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ASUS	83.3%	1.8M	0%	+0.3 points
2, held 2nd	eero Amazon	6.1%	135K	0%	0 points
3, held 3rd	NETGEAR	6.1%	135K	0%	0 points
4, held 4th	Linksys	2.3%	49.5K	0%	0 points
5, held 5th	TP-Link	1.5%	33.1K	-18.3%	-0.3 points
6, held 6th	Google Nest Wifi Google	0.67%	14.8K	0%	0 points

1.ASUS
83.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.
2.eero
6.1%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.NETGEAR
6.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.Linksys
2.3%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.TP-Link
1.5%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
6.Google Nest Wifi
0.67%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between eero and its closest rivals

Every comparison with eero

7 comparisons

How has branded search demand for eero changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for eero worldwide held steady at 165K.
Across the 12 months ending September 2026, eero’s estimated Share of Search among wi-fi router brands worldwide peaked at 8.6% in July 2026 and was lowest at 5% in February 2026.
Across the 12 months ending September 2026, eero rose from 3rd to 2nd among wi-fi router brands worldwide.

How did search popularity change for wi-fi router brands worldwide in September 2026?

4 changes

Estimated monthly branded searches for Google Nest Wifi worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Where does eero compete?

eero is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Home Wi-Fi router brands	4th of 5	3.8%	Show ranking
Wi-fi router brands	2nd of 6	6.1%	Shown above
Mesh wifi brands	3rd of 5	13.5%	Show ranking
Wi-fi extender brands	1st of 3	42.3%	Show ranking

How is eero measured?

Brandwave collects information about searches that people make online using eero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms