How popular isAmazon Fire Tablet?

In September 2026, people searched for Amazon Fire Tablet by name about 101,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.63% of all global tablet brand searches, placing Amazon Fire Tablet sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, Amazon Fire Tablet appeared in three of the five answers and was the third most recommended of the six.

Follow Amazon Fire Tablet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Fire Tablet was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Fire Tablet is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lenovo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Samsung	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Apple iPad	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Amazon Fire Tablet	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Microsoft Surface	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
TCL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Fire Tablet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tablet brands

5 answers

Asked ChatGPT
“Which tablet brand should I buy?”
1. 1Samsung
2. 2Lenovo
3. 3Apple iPad
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What's the best tablet brand for streaming and browsing?”
Searched Google, AI Overview
“cheap tablets”
1. 1Lenovo
2. 2Samsung
Searched Google, AI Overview
“tablet brands”

Not named in any answer:

TCL

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which tablet brands compete with Amazon Fire Tablet?

Amazon Fire Tablet against tablet brands worldwide, by month

Month	Apple iPad	Lenovo	TCL	Microsoft Surface	Samsung	Amazon Fire Tablet
Oct 2025	57.8%	27.4%	8.5%	2.6%	2.9%	0.86%
Nov 2025	64.6%	24.3%	6.4%	1.9%	2%	0.79%
Dec 2025	68.1%	21.7%	5.6%	1.7%	2%	0.85%
Jan 2026	62.4%	25.1%	7.6%	1.9%	2.2%	0.67%
Feb 2026	62%	24.9%	7.6%	2.3%	2.6%	0.67%
Mar 2026	57.5%	28.3%	8.6%	2.6%	2.4%	0.71%
Apr 2026	57.3%	28.2%	8.6%	2.6%	2.7%	0.75%
May 2026	58%	28%	8.5%	2.1%	2.7%	0.71%
Jun 2026	54%	30.1%	9.7%	2.9%	2.5%	0.8%
Jul 2026	59.1%	28.6%	7.1%	2.1%	2.4%	0.62%
Aug 2026	58.2%	29.3%	7%	2.1%	2.7%	0.71%
Sep 2026	62.4%	25.1%	7.6%	2.3%	1.9%	0.63%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple iPad Apple	62.4%	10M	+20%	+4.2 points
2, held 2nd	Lenovo	25.1%	4M	-4.2%	-4.2 points
3, held 3rd	TCL	7.6%	1.2M	+22%	+0.6 points
4, moved from 5th to 4th	Microsoft Surface Microsoft	2.3%	368K	+22.3%	+0.2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Samsung	1.9%	311K	-18.4%	-0.7 pointsmoved from 4th to 5th
6, held 6th	Amazon Fire Tablet Amazon	0.63%	101K	0%	-0.1 points

1.Apple iPad
62.4%
Held 1st. 10M estimated branded searches, +20% vs prior month. Share +4.2 points.
2.Lenovo
25.1%
Held 2nd. 4M estimated branded searches, -4.2% vs prior month. Share -4.2 points.
3.TCL
7.6%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.6 points.
4.Microsoft Surface
2.3%
Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.Samsung
1.9%
Moved from 4th to 5th. 311K estimated branded searches, -18.4% vs prior month. Share -0.7 points.
6.Amazon Fire Tablet
0.63%
Held 6th. 101K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Amazon Fire Tablet and its closest rivals

Every comparison with Amazon Fire Tablet

5 comparisons

How has branded search demand for Amazon Fire Tablet changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Fire Tablet worldwide fell from 124K to 101K.
Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands worldwide held steady, from 0.86% to 0.63%.

How did search popularity change for tablet brands worldwide in September 2026?

6 changes

In September 2026, Apple iPad gained share of searches among tablet brands worldwide, from 58.2% to 62.4%.
In September 2026, TCL gained share of searches among tablet brands worldwide, from 7% to 7.6%.
In September 2026, Lenovo lost share of searches among tablet brands worldwide, from 29.3% to 25.1%.
In September 2026, Samsung lost share of searches among tablet brands worldwide, from 2.7% to 1.9%.
In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide.
Estimated monthly branded searches for Amazon Fire Tablet worldwide fell 18.2% over 12 measured months, from 124K to 101K in September 2026.

How are Amazon Fire Tablet’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Fire Tablet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.