How popular isApple iPad?
In September 2026, people searched for Apple iPad by name about 10 million times worldwide, a 20% increase from the previous year. These searches made up 83.8% of all global tablet brand searches, placing Apple iPad first out of six brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in four of the five answers and was the fourth most recommended of the six.
Apple iPad is the most searched of 6 competitors and the fourth most recommended in AI answers.
Apple iPadShare of searches 83.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
SamsungShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LenovoShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Amazon Fire TabletShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
TCLShare of searches 0.28%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Samsung1st
- Lenovo2nd
- Amazon Fire Tablet3rd
- Apple iPad4th
Microsoft Surface5th- TCL–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Fire Tablet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet brand should I buy?”
Asked ChatGPT
“What are the best tablet brands?”
Asked ChatGPT
“What's the best tablet brand for streaming and browsing?”
Searched Google, AI Overview
“cheap tablets”
Searched Google, AI Overview
“tablet brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which tablet brands compete with Apple iPad?
Share of searches by month for Apple iPad, Samsung, Lenovo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Samsung | Lenovo | Amazon Fire Tablet | TCL | Microsoft Surface |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 12.1% | 3.7% | 1.2% | 0.22% | 0.15% |
| Nov 2025 | 86.9% | 8.6% | 3.2% | 1.1% | 0.16% | 0.1% |
| Dec 2025 | 86.7% | 8.7% | 3.2% | 1.1% | 0.19% | 0.09% |
| Jan 2026 | 86.2% | 8.7% | 3.9% | 0.93% | 0.23% | 0.1% |
| Feb 2026 | 84.5% | 10.4% | 3.8% | 0.91% | 0.23% | 0.13% |
| Mar 2026 | 83.7% | 10.3% | 4.6% | 1% | 0.23% | 0.15% |
| Apr 2026 | 81.8% | 12.3% | 4.5% | 1.1% | 0.22% | 0.15% |
| May 2026 | 82.1% | 12.1% | 4.4% | 1% | 0.27% | 0.12% |
| Jun 2026 | 81.9% | 12.1% | 4.4% | 1.2% | 0.27% | 0.12% |
| Jul 2026 | 84.1% | 10.1% | 4.6% | 0.89% | 0.22% | 0.1% |
| Aug 2026 | 81.3% | 11.9% | 5.4% | 0.99% | 0.27% | 0.12% |
| Sep 2026 | 83.8% | 10.3% | 4.6% | 0.85% | 0.28% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.8% | 10M | +20% | +2.6 points | |
| 2, held 2nd | 10.3% | 1.2M | 0% | -1.7 points | |
| 3, held 3rd | 4.6% | 550K | 0% | -0.8 points | |
| 4, held 4th | 0.85% | 101K | 0% | -0.1 points | |
| 5, held 5th | 0.28% | 33.1K | +22.1% | 0 points | |
| 6, held 6th | 0.12% | 14.8K | +22.3% | 0 points |
83.8%
Held 1st. 10M estimated branded searches, +20% vs prior month. Share +2.6 points.
2.
Samsung10.3%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Lenovo4.6%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.8 points.
0.85%
Held 4th. 101K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
TCL0.28%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
0.12%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.
Lenovo, TCL and Microsoft Surface sell other things too, so only their searches that name this product count here, like “lenovo tablet”.
Compare popularity between Apple iPad and its closest rivals
Every comparison with Apple iPad
5 comparisons
How has branded search demand for Apple iPad changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple iPad worldwide rose from 8.3M to 10M.
- Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands worldwide increased from 82.6% to 83.8%.
- Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands worldwide peaked at 86.9% in November 2025 and was lowest at 81.3% in August 2026.
How did search popularity change for tablet brands worldwide in September 2026?
5 changes
In September 2026, Apple iPad gained share of searches among tablet brands worldwide, from 81.3% to 83.8%.
In September 2026, Samsung lost share of searches among tablet brands worldwide, from 11.9% to 10.3%.
In September 2026, Lenovo lost share of searches among tablet brands worldwide, from 5.4% to 4.6%.
Estimated monthly branded searches for TCL worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet worldwide fell 18.2% over 12 measured months, from 124K to 101K in September 2026.
How are Apple iPad’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple iPad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple ipad
- ipad
Who owns Apple iPad?
Apple iPad is owned by Apple. Brandwave also tracks Pixelmator, Apple AirPods, Apple AirTag, Apple Books, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Mail, Apple Maps, Apple Music, Apple Passwords, Apple Podcasts, Apple Podcasts Subscriptions, Apple Reminders, Apple Screen Time, Apple TV 4K, Apple Vision Pro, Apple Watch, FaceTime, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iWork, Keynote, Logic Pro, Mac mini, Safari and 
Xcode Cloud, owned by the same company, worldwide.
Do you work for Apple iPad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple iPad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.