Brandwave

How popular isApple Maps in search?

In August 2026, there were an estimated 673K branded searches for Apple Maps worldwide which held steady over the last 11 months. Apple Maps holds 0.36% estimated Share of Search among navigation apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Maps97.7%
  2. Waze1.2%
  3. MapQuest0.64%
  4. Apple Maps0.36%
  5. TomTom0.16%
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Which navigation apps compete with Apple Maps?

Apple Maps against navigation apps worldwide, by month

Share of Search by month for Google Maps, Apple Maps. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsWazeMapQuestApple MapsTomTom
Oct 202597.7%1.2%0.64%0.36%0.16%
Nov 202597.8%1.2%0.53%0.36%0.13%
Dec 202597.5%1.4%0.65%0.29%0.16%
Jan 202697.8%1.2%0.53%0.36%0.13%
Feb 202697.2%1.4%0.64%0.53%0.16%
Mar 202697.6%1.2%0.64%0.43%0.13%
Apr 202697.7%1.2%0.64%0.36%0.16%
May 202697.8%1.2%0.53%0.36%0.16%
Jun 202697.8%1.2%0.53%0.36%0.13%
Jul 202697.6%1.2%0.53%0.29%0.43%
Aug 202697.7%1.2%0.64%0.36%0.16%
Sep 2026—————

  1. 1.Google Maps

    97.7%

    Held 1st. 185M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Waze

    1.2%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MapQuest

    0.64%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.1 points.

  4. 4.Apple Maps

    0.36%

    Moved from 5th to 4th. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  5. 5.TomTom

    0.16%

    Moved from 4th to 5th. 301K estimated branded searches, -63.4% vs prior month. Share -0.3 points.

Compare search popularity between Apple Maps and its closest rivals

How has branded search demand for Apple Maps changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Apple Maps worldwide held steady at 673K.
  • Across the 11 months ending August 2026, Apple Maps’ estimated Share of Search among navigation apps worldwide held steady at 0.36%.

How did search popularity change for navigation apps worldwide in August 2026?

  1. In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.

  2. In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.

How is Apple Maps measured?

Brandwave collects information about searches that people make online using Apple Maps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • apple maps

How the Brand Demand Index is measured

Who owns Apple Maps?

Apple Maps is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, GarageBand, iCloud, Keynote and Logic Pro, owned by the same company, worldwide.

Do you work for Apple Maps? To request corrections or removal please contact us via our support page and we will be happy to assist.

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