Brandwave

Apple Maps vs MapQuest:Which is more popular by branded search?

In August 2026, MapQuest had more branded searches than Apple Maps among navigation apps worldwide. MapQuest was estimated to have 1.2M branded searches compared to Apple Maps’ 673K, and held a 0.64% Share of Search versus Apple Maps’ 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among navigation apps worldwide in August 2026Which is more popular in search, Apple Maps or MapQuest?
Apple Maps0.36%673K searches
vs
MapQuest0.64%1.2M searches

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Which is more popular in search, Apple Maps or MapQuest?

Compare the apps people navigate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Maps and MapQuest among navigation apps worldwide, by month

Share of Search by month for MapQuest, Apple Maps. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MapsWazeMapQuestApple MapsTomTom
Oct 202597.7%1.2%0.64%0.36%0.16%
Nov 202597.8%1.2%0.53%0.36%0.13%
Dec 202597.5%1.4%0.65%0.29%0.16%
Jan 202697.8%1.2%0.53%0.36%0.13%
Feb 202697.2%1.4%0.64%0.53%0.16%
Mar 202697.6%1.2%0.64%0.43%0.13%
Apr 202697.7%1.2%0.64%0.36%0.16%
May 202697.8%1.2%0.53%0.36%0.16%
Jun 202697.8%1.2%0.53%0.36%0.13%
Jul 202697.6%1.2%0.53%0.29%0.43%
Aug 202697.7%1.2%0.64%0.36%0.16%
Sep 2026—————

How has the Apple Maps and MapQuest comparison changed over the last 12 months?

  • MapQuest was ahead of Apple Maps in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Apple Maps’ estimated Share of Search among navigation apps worldwide held steady at 0.36%, and its estimated monthly branded searches held steady at 673K.
  • Across the 11 months ending August 2026, MapQuest’s estimated Share of Search among navigation apps worldwide held steady at 0.64%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for navigation apps worldwide in August 2026?

  1. In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Apple Maps’ and MapQuest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Maps

1 branded search term

  • apple maps

MapQuest

1 branded search term

  • mapquest

How the Brand Demand Index is measured

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