How popular isWaze in search?
In August 2026, there were an estimated 2.2M branded searches for Waze worldwide which held steady over the last 11 months. Waze holds 1.2% estimated Share of Search among navigation apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Maps97.7%
Waze1.2%
MapQuest0.64%
Apple Maps0.36%TomTom0.16%
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Which navigation apps compete with Waze?
Share of Search by month for Google Maps, Waze. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Maps | Waze | MapQuest | Apple Maps | TomTom |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 1.2% | 0.64% | 0.36% | 0.16% |
| Nov 2025 | 97.8% | 1.2% | 0.53% | 0.36% | 0.13% |
| Dec 2025 | 97.5% | 1.4% | 0.65% | 0.29% | 0.16% |
| Jan 2026 | 97.8% | 1.2% | 0.53% | 0.36% | 0.13% |
| Feb 2026 | 97.2% | 1.4% | 0.64% | 0.53% | 0.16% |
| Mar 2026 | 97.6% | 1.2% | 0.64% | 0.43% | 0.13% |
| Apr 2026 | 97.7% | 1.2% | 0.64% | 0.36% | 0.16% |
| May 2026 | 97.8% | 1.2% | 0.53% | 0.36% | 0.16% |
| Jun 2026 | 97.8% | 1.2% | 0.53% | 0.36% | 0.13% |
| Jul 2026 | 97.6% | 1.2% | 0.53% | 0.29% | 0.43% |
| Aug 2026 | 97.7% | 1.2% | 0.64% | 0.36% | 0.16% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.7% | 185M | 0% | +0.1 points | |
| 2, held 2nd | 1.2% | 2.2M | 0% | 0 points | |
| 3, held 3rd | 0.64% | 1.2M | +22% | +0.1 points | |
| 4, moved from 5th to 4th | 0.36% | 673K | +22.4% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.16% | 301K | -63.4% | -0.3 pointsmoved from 4th to 5th |
97.7%
Held 1st. 185M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Waze1.2%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
3.
MapQuest0.64%
Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.1 points.
0.36%
Moved from 5th to 4th. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
5.
0.16%
Moved from 4th to 5th. 301K estimated branded searches, -63.4% vs prior month. Share -0.3 points.
Compare search popularity between Waze and its closest rivals
How has branded search demand for Waze changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Waze worldwide held steady at 2.2M.
- Across the 11 months ending August 2026, Waze’s estimated Share of Search among navigation apps worldwide held steady at 1.2%.
How did search popularity change for navigation apps worldwide in August 2026?
2 changes
In August 2026, Apple Maps rose from 5th to 4th among navigation apps worldwide.
In August 2026, TomTom fell from 4th to 5th among navigation apps worldwide.
How is Waze measured?
Brandwave collects information about searches that people make online using Waze’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- waze
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Is Waze your brand?
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